The problem most people have talking to journalists is not one of delivery, but of content. Unless you are crystal clear about what you want to say to reporters, never do an interview. Even when you’re sure what your main messages are, never do an interview without evidence to back up your key points.
If you want to know what happens when you talk to a journalist unprepared, listen to this car-crash interview with former Green Party leader Nathalie Bennett.
Advertising on social media isn’t what it used to be.
With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.
HAPPY NEW-ISH YEAR!
Now that we’re settled back into our work routine after a relaxing holiday season, we’d like to wish everyone a sparkling and productive 2019.
We’re looking forward to another great year of working together to make the world a clearer place!
2019 will be a crucial year for social media. Platforms will have to collectively pick up the pieces from the wreckage that was 2018. And companies will need to rethink their digital strategies to effectively connect with users.
HAPPY CHRISTMAS TO YOU 🎄
We’d like to wish all our readers a very happy Christmas and a sparkling start to 2019.
As it is the season of giving, we urge you to donate generously to two charities we’re proud to support:
We look forward to working with you in 2019 to make the world a clearer place.
We’re delighted to welcome Ali Colwell to the Clear Europe team as our Marketing and Communication Manager.
Clear Europe is five this month. A time to celebrate. And reflect. To look back. But also forward.
I founded my company out of frustration with the quality of the information I got as a journalist. I was tired of press releases without news, quotes that were unquotable, turgid texts stuffed with jargon and dreary speeches that sent you to sleep.
We’ve completely revamped our social media workshops, adding new ones on Twitter, Facebook and LinkedIn, and rejigging our popular courses on Mastering Social Media, Drafting a Digital Strategy and Social Media Campaigning.
Learn more about how we can help you reach your digital communication goals here. Read More
NEW SOCIAL MEDIA COURSES NOW AVAILABLE
We’ve completely revamped our social media courses to make them more practical and platform-focused.
In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.
We hope to see you at one of our tailor-made courses soon.
TELLING THE EU’S STORY BETTER
John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission on how to tell the EU’s story better by focusing on values and emotions as well as data.
So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey. Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.
The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!