Tag <span class=Facebook" src="https://cleareurope.eu/wp-content/uploads/2015/06/cropped-News.jpg">

Tag Facebook

The Roaring Twenties: A New Decade of Social Media

Tags: , , , , , , , News, Social Media No comments
featured image

This past decade, we have witnessed firsthand what social media is truly capable of – the good, the bad and the incredibly ugly – and it’s been a wild ride from start to finish. 

The second decade of the 21st century was the first in which social media became intricately woven into our everyday lives. So, with a new decade upon us, where do we go from here?

Read More

In Social Media We (Don’t) Trust

Tags: , , , , , , , News No comments
featured image

In a post-Cambridge Analytica world, can we still rely on Facebook and friends?

Loss of trust is a powerful thing. Once it’s gone, it’s nearly impossible to get back. Yet, the last few years have shown that social media platforms don’t prioritise users’ trust at all.

Social media, once a place to share life updates and cute animal videos, has become something more insidious, more toxic than any of us could have imagined. 

Read More

5 reasons for organisations to consider working with social media influencers

Tags: , , , , , , , , News, Social Media No comments
featured image

Advertising on social media isn’t what it used to be.

With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.

Read More

November Newsletter

Tags: , , , , , , , , , , , , , , , , , , , News No comments
featured image

We’ve completely revamped our social media workshops, adding new ones on Twitter, Facebook and LinkedIn, and rejigging our popular courses on Mastering Social Media, Drafting a Digital Strategy and Social Media Campaigning.

Learn more about how we can help you reach your digital communication goals here. Read More

Are you ready for the social media revolution?

Tags: , , , , , News No comments
featured image

NEW SOCIAL MEDIA COURSES NOW AVAILABLE

We’ve completely revamped our social media courses to make them more practical and platform-focused.

In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.

We hope to see you at one of our tailor-made courses soon.

Read More

Five takeaways from Reuters’ digital news report

Tags: , , , , , , , , News No comments
featured image

Social media as a source of news is falling, messaging apps for news are growing, subscriptions for online news are steadily rising, general trust in the news remains relatively stable and fake news on the internet is a top priority. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism, which was published today.

The report, which is based on a survey of more than 75,000 news consumers in 37 markets from 25 countries, found that:

Read More

7 tips for fighting fake news

Tags: , , , , , , , , , , News No comments
featured image
Fake news is a scourge spread with lightning speed thanks to social media. In this guest article, Ethical Journalism Network Director Aidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation and dubious claims.

Read More

Trainer Profile: Jelle Annaars

Tags: , , , , , , , , , , , , , News No comments
featured image

Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.

Read More

Five Takeaways From Reuters’ 2017 Trends Report

Tags: , , , , , , , , , , , News No comments
featured image

Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017. These are some of the key predictions from the Journalism, Media and Technology Trends and Predictions 2017 report by the Reuters Institute for the Study of Journalism.

2016 marked the year in which the media itself became news. Post-truth, the Oxford Dictionary’s word of the year, reflects a world where “objective facts have become less influential in shaping public opinion than appeals to emotion.” It also heralded the staggering decline in trust in traditional media.

Here are five takeaways from the Reuters’ report, based on a survey of 143 digital leaders from 24 countries:

Read More