2019 will be a crucial year for social media. Platforms will have to collectively pick up the pieces from the wreckage that was 2018. And companies will need to rethink their digital strategies to effectively connect with users.
We’ve completely revamped our social media workshops, adding new ones on Twitter, Facebook and LinkedIn, and rejigging our popular courses on Mastering Social Media, Drafting a Digital Strategy and Social Media Campaigning.
November 13, 2018
NEW SOCIAL MEDIA COURSES NOW AVAILABLE
We’ve completely revamped our social media courses to make them more practical and platform-focused.
In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.
We hope to see you at one of our tailor-made courses soon.
June 14, 2018
Social media as a source of news is falling, messaging apps for news are growing, subscriptions for online news are steadily rising, general trust in the news remains relatively stable and fake news on the internet is a top priority. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism, which was published today.
The report, which is based on a survey of more than 75,000 news consumers in 37 markets from 25 countries, found that:
March 13, 2017
January 24, 2017
Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.
January 20, 2017
Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017. These are some of the key predictions from the Journalism, Media and Technology Trends and Predictions 2017 report by the Reuters Institute for the Study of Journalism.
2016 marked the year in which the media itself became news. Post-truth, the Oxford Dictionary’s word of the year, reflects a world where “objective facts have become less influential in shaping public opinion than appeals to emotion.” It also heralded the staggering decline in trust in traditional media.
Here are five takeaways from the Reuters’ report, based on a survey of 143 digital leaders from 24 countries:
June 15, 2016
Trust in the media is down, online video use is up, more and more people get their news on mobiles and social media and consumers are still not willing to pay for online news. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism.
Here are five takeaways from the report, which is based on a survey of 50,000 online news consumers from 26 countries:
Social media for news is growing
Just over half say they use social media as a source of news, while around one in ten say it is their main source. Facebook is the biggest platform for finding, consuming and sharing news (44%), while over a quarter of 18-24s say social media (28%) is their main source of news, overtaking television (24%) for the first time.
September 15, 2014
Our next open course on October 21 will focus on how to master social media professionally and will be lead by renowned blogger and online communications consultant Jon Worth. By the end of the workshop you will be able to identify where discussions important to you and your organisation are taking place online, develop a strategy to fit social media into your overall communications planning and understand the main pros and cons of different platforms such as Twitter, blogs, Facebook, LinkedIn, Google+, Flickr and Youtube. Read More
October 24, 2013
We held our first open course on social media skills on October 8, with the Maastricht-based American media trainer Becky Castle Miller giving our 15 participants many useful tips on how to make the best professional use of Twitter, Facebook, Linkedin and other social media channels.Becky talked participants through different strategies for creating and managing their social media tools, using examples of how – and how not – to communicate online. But more than that, she gave participants the keys to creating an individually-tailored Social Media Action Plan – how to set goals, formulate messages and analyse audiences properly. Read More