This past decade, we have witnessed firsthand what social media is truly capable of – the good, the bad and the incredibly ugly – and it’s been a wild ride from start to finish.
The second decade of the 21st century was the first in which social media became intricately woven into our everyday lives. So, with a new decade upon us, where do we go from here?
Loss of trust is a powerful thing. Once it’s gone, it’s nearly impossible to get back. Yet, the last few years have shown that social media platforms don’t prioritise users’ trust at all.
Social media, once a place to share life updates and cute animal videos, has become something more insidious, more toxic than any of us could have imagined.
HAPPY NEW-ISH YEAR!
Now that we’re settled back into our work routine after a relaxing holiday season, we’d like to wish everyone a sparkling and productive 2019.
We’re looking forward to another great year of working together to make the world a clearer place!
2019 will be a crucial year for social media. Platforms will have to collectively pick up the pieces from the wreckage that was 2018. And companies will need to rethink their digital strategies to effectively connect with users.
We’ve completely revamped our social media workshops, adding new ones on Twitter, Facebook and LinkedIn, and rejigging our popular courses on Mastering Social Media, Drafting a Digital Strategy and Social Media Campaigning.
Learn more about how we can help you reach your digital communication goals here. Read More
NEW SOCIAL MEDIA COURSES NOW AVAILABLE
We’ve completely revamped our social media courses to make them more practical and platform-focused.
In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.
We hope to see you at one of our tailor-made courses soon.
Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.
Our social media trainer Jon Worth is a former UK civil servant who taught EU policy making for the British government and now works with EU institutions and other clients to help them improve their social media strategies, web writing and online policy advocacy. He has written columns for POLITICO Europe, The Guardian and the World Economic Forum and has been blogging about EU affairs for over a decade. Jon lives in Berlin, but makes speeches, presentations and runs courses across Europe. He also teaches at the College of Europe in Bruges, the University of Maastricht and the University of St. Gallen. Read More
Our next open course on October 21 will focus on how to master social media professionally and will be lead by renowned blogger and online communications consultant Jon Worth. By the end of the workshop you will be able to identify where discussions important to you and your organisation are taking place online, develop a strategy to fit social media into your overall communications planning and understand the main pros and cons of different platforms such as Twitter, blogs, Facebook, LinkedIn, Google+, Flickr and Youtube. Read More
We held our first open course on social media skills on October 8, with the Maastricht-based American media trainer Becky Castle Miller giving our 15 participants many useful tips on how to make the best professional use of Twitter, Facebook, Linkedin and other social media channels.Becky talked participants through different strategies for creating and managing their social media tools, using examples of how – and how not – to communicate online. But more than that, she gave participants the keys to creating an individually-tailored Social Media Action Plan – how to set goals, formulate messages and analyse audiences properly. Read More