This past decade, we have witnessed firsthand what social media is truly capable of – the good, the bad and the incredibly ugly – and it’s been a wild ride from start to finish.
The second decade of the 21st century was the first in which social media became intricately woven into our everyday lives. So, with a new decade upon us, where do we go from here?
Loss of trust is a powerful thing. Once it’s gone, it’s nearly impossible to get back. Yet, the last few years have shown that social media platforms don’t prioritise users’ trust at all.
Social media, once a place to share life updates and cute animal videos, has become something more insidious, more toxic than any of us could have imagined.
We’ve completely revamped our social media workshops, adding new ones on Twitter, Facebook and LinkedIn, and rejigging our popular courses on Mastering Social Media, Drafting a Digital Strategy and Social Media Campaigning.
Learn more about how we can help you reach your digital communication goals here. Read More
NEW SOCIAL MEDIA COURSES NOW AVAILABLE
We’ve completely revamped our social media courses to make them more practical and platform-focused.
In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.
We hope to see you at one of our tailor-made courses soon.
EU communication has a reputation for being boring, stuffed with jargon, obsessed with process and hardly cutting edge. But it doesn’t have to be this way.
One EU official who seems to be on a personal mission to shake up the way Europe communicates is Dan Sobovitz, an Israeli, Swiss and Hungarian national who is a speechwriter and digital communication strategist for European Commission Vice-President Maroš Šefčovič.
We’re big fans of the campaigns Dan runs so we invited him along to talk about ‘How to Spice up EU communication’ at the monthly News and Booze meeting for NGO communicators we co-host with Joanna Sullivan and Julia Ravenscroft.
Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.
Reposting your blog post to platforms like LinkedIn and Medium expands exposure for your ideas, company or whatever else you’re trying to promote, at almost zero added cost.
This is particularly the case on LinkedIn, where the algorithm almost certainly rewards rePosts over Shares to get more content into its rotting walled garden.
So why not do it?
We held our first open course on social media skills on October 8, with the Maastricht-based American media trainer Becky Castle Miller giving our 15 participants many useful tips on how to make the best professional use of Twitter, Facebook, Linkedin and other social media channels.Becky talked participants through different strategies for creating and managing their social media tools, using examples of how – and how not – to communicate online. But more than that, she gave participants the keys to creating an individually-tailored Social Media Action Plan – how to set goals, formulate messages and analyse audiences properly. Read More