Leveraging LinkedIn

Leveraging LinkedIn

Employ all the tools LinkedIn has to offer to boost your organisation’s profile

With over 500 million users, LinkedIn is the world’s most popular professional social network. And it has come a long way since it was little more than a CV repository. It is fast becoming the most useful social network for professional communicators, with new tools continuously being added to help effectively target, reach and influence audiences.



We will run you through the full array of features available on LinkedIn today, and those in the pipeline for the near future. We will advise you on which are most relevant to you, based on your goals and challenges, and show you a series of best practice case studies that demonstrate how LinkedIn has delivered value to professionals like you.



  • Benefits of LinkedIn vs. other social networks
  • Company page, personal profile or both?
  • How to optimise your profile
  • Content options: pages, articles, video and SlideShare
  • Building communities with LinkedIn groups
  • How to target through organic and paid content
  • LinkedIn Premium: is it worth it?
  • Using InMail for 1-on-1 engagement
  • Five best-practice LinkedIn case studies
  • LinkedIn tips, tricks and checklist
  • Workshop to develop a bespoke LinkedIn strategy based on your goals
  • Where to learn more: local market LinkedIn reps and LinkedIn’s own guides



If you’re interested in learning more about how to use Twitter or Facebook professionally, or would prefer to focus on digital strategy, sign up for one of our customised courses. Contact us for a quote.



Katrien Van den Broeck is a social media trainer and consultant. She was a member of the cabinet of Guy Verhofstadt, former Prime Minister of Belgium and leader of the Liberals in the European Parliament from 2009 until 2016. By raising Verhofstadt’s profile online, she was at the heart of the social media revolution in European politics. In 2016, eager to use her experience to help others, Katrien founded her own social media consultancy. She is currently working as advisor to the Vice Prime Minister and Minister of Digital Agenda of Belgium.


For the past decade, Steffen Thejll-Moller has advised organisations and individuals in London, Brussels and beyond on how to best use digital and social media in corporate & public affairs communication. He has worked across an array of industries including pharma, tech, food, transport and energy. He has also advised and trained international organisations, politicians and government officials.


What our participants say

"I was very satisfied – useful advice and great exercises. The trainers gave great feedback on our work and new ideas."Martina Popova, European University Institute


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