Leveraging LinkedIn

Leveraging LinkedIn

Employ all the tools LinkedIn has to offer to boost your organisation’s profile

With over 500 million users, LinkedIn is the world’s most popular professional social network. And it has come a long way since it was little more than a CV repository. It is fast becoming the most useful social network for professional communicators, with new tools continuously being added to help effectively target, reach and influence audiences.

 

Goal

We will run you through the full array of features available on LinkedIn today, and those in the pipeline for the near future. We will advise you on which are most relevant to you, based on your goals and challenges, and show you a series of best practice case studies that demonstrate how LinkedIn has delivered value to professionals like you.

 

Programme

  • Benefits of LinkedIn vs. other social networks
  • Company page, personal profile or both?
  • How to optimise your profile
  • Content options: pages, articles, video and SlideShare
  • Building communities with LinkedIn groups
  • How to target through organic and paid content
  • LinkedIn Premium: is it worth it?
  • Using InMail for 1-on-1 engagement
  • Five best-practice LinkedIn case studies
  • LinkedIn tips, tricks and checklist
  • Workshop to develop a bespoke LinkedIn strategy based on your goals
  • Where to learn more: local market LinkedIn reps and LinkedIn’s own guides

 

Tip

If you’re interested in learning more about how to use Twitter or Facebook professionally, or would prefer to focus on digital strategy, sign up for one of our customised courses. Contact us for a quote.

 

Trainers

Katrien Van den Broeck is a social media trainer and consultant. She was a member of the cabinet of Guy Verhofstadt, former Prime Minister of Belgium and leader of the Liberals in the European Parliament from 2009 until 2016. By raising Verhofstadt’s profile online, she was at the heart of the social media revolution in European politics. In 2016, eager to use her experience to help others, Katrien founded her own social media consultancy. She is currently working as advisor to the Vice Prime Minister and Minister of Digital Agenda of Belgium.

 

ali-colwellAli Colwell is a social media trainer, copywriter and the Marketing & Communication Manager of Clear Europe. She is an ace writer and an avid tech enthusiast who can take highly complex concepts and turn them into clear, easy-to-understand communication. Her previous work includes helping finance and technology companies in Belgium and New York elevate their social media branding.

 

What our participants say

"I was very satisfied – useful advice and great exercises. The trainers gave great feedback on our work and new ideas."Martina Popova, European University Institute
"The training was exactly what I was after and it exceeded my expectations. The trainers we dynamic and demonstrated their experience in a practical way."Eric Bienefeld, European Society of Cardiology
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