Mastering Social Media

Mastering Social Media

A quickstart guide to using Facebook, Twitter and LinkedIn

Social media is rapidly changing the way people communicate with each other and how businesses and organisations connect to their audiences. Arm yourself for the social media revolution!


After this workshop, you’ll know what the most important social networks are and how they are different from each other. You will be able to create a professional presence on the ‘Big 3’: Facebook, LinkedIn and Twitter — and manage them effectively. Finally, you will learn the key ingredients of an actionable social media strategy so that you can create your own.


  • Introduction to social media and its impact on communication
  • The current social media landscape
  • Facebook, Twitter and LinkedIn: which to use and when
  • Creating a Facebook Page, plus best practices for page management
  • Getting started with Twitter
  • Getting started with LinkedIn and posting updates and articles
  • The five components of a solid social media strategy

Tip  Want to use social media to shape policy? Sign up for our course on Social Media Campaigning.


For the past decade, Steffen Thejll-Moller has advised organisations and individuals in London, Brussels and beyond on how to best use digital and social media in corporate & public affairs communication. He has worked across an array of industries including pharma, tech, food, transport and energy. He has also advised and trained international organisations, politicians and government officials.


What our participants say

"“While I do have knowledge & experience, I’ve learned more than expected. Good knowledge, well structured, interesting ideas and cases.”"Laurent Rozenfeld, Experience Builder
"“Very good personalised approach, excellent preparation phase. It was well described in the detailed programme outline.”"Sarah-Claude Filian, Coordinator, NATO Parliamentary Assembly