How to harness the power of stories to captivate your audience, drive home your message and boost your business
We are storytelling animals. There is something in all of us that just wants to know what happens next. But where does storytelling fit in the workplace, and how can we use stories to better engage with our audiences?
Whether you have to give presentations or simply need to tell the story of your business or organisation, this course will help you tell more vivid tales. You’ll learn how to paint a picture with words, use colourful not corporate language and tell personal stories that allow others to relate to what you do on an emotional level.
- Why storytelling works in a professional environment
- How to use stories to convey your organisation’s values
- How to structure stories so they are engaging and relevant
- Replacing vague corporate jargon with clear, colourful language
- Practice telling stories and get constructive feedback on your storytelling techniques
- Create your personal leadership story using a powerful archetypal story structure called the Hero’s Journey
Danny Scheinmann is an actor, film-director and best selling novelist. For many years he was a guest lecturer in storytelling techniques at London Metropolitan University. He has worked with many large companies like Microsoft, Experien, Kingfisher, Capco and Bekaert. See Danny’s full profile
John Holland is a communication consultant who advises and trains senior journalists and executives. He has lectured on media literacy in Germany and Belgium. A former correspondent for CBS News and bureau chief for CNBC Europe television, John has covered many of the leading news stories over the last 25 years and interviewed hundreds of senior executives and political leaders. See John’s full profile
What our participants say
"Danny is not only a wonderful storyteller, but an inspirational trainer who makes participants bring their personal or professional stories effortlessly to life. My colleagues were unanimous in saying that the tips and structure they learnt in the workshop will be ideal to incorporate into their business presentations."Lucyna Gutman-Grauer, Training Consultant, Interel
"I found the session practical, fun and engaging with lots of good tips. We walked away energised and ready to give speeches/talks."Maida Talhami
"Our CEO Conference we decided to put the development of our senior leaders storytelling skills at the heart of the event. Working with Clear Europe, we offered created and delivered a guide for our leaders to understand how to tell a compelling story, how to write it and how to deliver it. It was a great success. The support we received was tailored to our requirements, always offering a constructive way to improve and the Clear Europe team always demonstrated understanding needed to work with a large corporation and their most senior leaders."Jonathan Heywood, Leadership Development & Group Academy, Generali