Have you ever found yourself having to publish an article across multiple platforms and social media channels but with limited time to do it?
Well, there’s a new tool designed to solve that exact problem: StoryChief, a content marketing software that helps communicators, marketers and editorial teams publish SEO content in a fraction of the time.
A spectre is haunting journalists – the spectre of unemployment.
In the past decade, tens of thousands of reporters have lost their jobs. And many more will in coming years as advertising revenues slump, newspapers shut up shop and journalism becomes more automated.
Advertising on social media isn’t what it used to be.
With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.
2019 will be a crucial year for social media. Platforms will have to collectively pick up the pieces from the wreckage that was 2018. And companies will need to rethink their digital strategies to effectively connect with users.
We’ve completely revamped our social media courses to make them more practical and platform-focused.
In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.
We hope to see you at one of our tailor-made courses soon.
John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission on how to tell the EU’s story better by focusing on values and emotions as well as data.
So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey.Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.
The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!
Over the past year we’ve had a lot of enquiries from people looking to join open training courses as opposed to the tailor-made ones we usually provide. So we have decided to lay on 10 media and communication courses in the autumn, which are open to everyone, affordably priced and taught by experienced practitioners.