This past decade, we have witnessed firsthand what social media is truly capable of – the good, the bad and the incredibly ugly – and it’s been a wild ride from start to finish.
The second decade of the 21st century was the first in which social media became intricately woven into our everyday lives. So, with a new decade upon us, where do we go from here?
Loss of trust is a powerful thing. Once it’s gone, it’s nearly impossible to get back. Yet, the last few years have shown that social media platforms don’t prioritise users’ trust at all.
Social media, once a place to share life updates and cute animal videos, has become something more insidious, more toxic than any of us could have imagined.
Have you ever found yourself having to publish an article across multiple platforms and social media channels but with limited time to do it?
Annoying, right?
Well, there’s a new tool designed to solve that exact problem: StoryChief, a content marketing software that helps communicators, marketers and editorial teams publish SEO content in a fraction of the time.
Sound exciting? Let’s explore StoryChief further.
A spectre is haunting journalists – the spectre of unemployment.
In the past decade, tens of thousands of reporters have lost their jobs. And many more will in coming years as advertising revenues slump, newspapers shut up shop and journalism becomes more automated.
Advertising on social media isn’t what it used to be.
With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.
HAPPY NEW-ISH YEAR!
Now that we’re settled back into our work routine after a relaxing holiday season, we’d like to wish everyone a sparkling and productive 2019.
We’re looking forward to another great year of working together to make the world a clearer place!
2019 will be a crucial year for social media. Platforms will have to collectively pick up the pieces from the wreckage that was 2018. And companies will need to rethink their digital strategies to effectively connect with users.
HAPPY CHRISTMAS TO YOU 🎄
We’d like to wish all our readers a very happy Christmas and a sparkling start to 2019.
As it is the season of giving, we urge you to donate generously to two charities we’re proud to support:
We look forward to working with you in 2019 to make the world a clearer place.
We’ve completely revamped our social media workshops, adding new ones on Twitter, Facebook and LinkedIn, and rejigging our popular courses on Mastering Social Media, Drafting a Digital Strategy and Social Media Campaigning.
Learn more about how we can help you reach your digital communication goals here. Read More
NEW SOCIAL MEDIA COURSES NOW AVAILABLE
We’ve completely revamped our social media courses to make them more practical and platform-focused.
In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.
We hope to see you at one of our tailor-made courses soon.