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Should your organisation be on Instagram?

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Our new masterclass on using Instagram professionally will tell you exactly why you should make the most of this visual-first social network with more than a billion users.

To give you an idea of this platform’s huge potential, check out our infographic with some stats on one of social media’s biggest players.

 

 

Learn more about our Instagram for Pros course

The Roaring Twenties: A New Decade of Social Media

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This past decade, we have witnessed firsthand what social media is truly capable of – the good, the bad and the incredibly ugly – and it’s been a wild ride from start to finish. 

The second decade of the 21st century was the first in which social media became intricately woven into our everyday lives. So, with a new decade upon us, where do we go from here?

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In Social Media We (Don’t) Trust

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In a post-Cambridge Analytica world, can we still rely on Facebook and friends?

Loss of trust is a powerful thing. Once it’s gone, it’s nearly impossible to get back. Yet, the last few years have shown that social media platforms don’t prioritise users’ trust at all.

Social media, once a place to share life updates and cute animal videos, has become something more insidious, more toxic than any of us could have imagined. 

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The best publishing tool you’ve probably never heard of

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Have you ever found yourself having to publish an article across multiple platforms and social media channels but with limited time to do it?

Annoying, right?

Well, there’s a new tool designed to solve that exact problem: StoryChief, a content marketing software that helps communicators, marketers and editorial teams publish SEO content in a fraction of the time.

Sound exciting? Let’s explore StoryChief further.

 

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5 reasons for organisations to consider working with social media influencers

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Advertising on social media isn’t what it used to be.

With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.

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