Successful Webinars

Successful Webinars

How to prepare, host and market your webinars

Webinars are a great way to inform and educate in an increasingly online world. But how do you get started? This course will equip participants with the skills and knowledge needed to host a webinar from start to finish.



  • Why use online training (vs. other forms of training, the time zone challenge)
  • Formats and concepts: video conference, webinar, webcast, blended training, others; when to use live video feed and when to avoid it
  • Webinars vs. classroom training: pros, cons, comparison
  • Expectation management: signups, turnout, drop-off rates
  • Webinar roles: speakers, moderators, technical staff, participants
  • Pre-event emails/reminders: what to tell participants
  • Slides: layout, animation, use of video
  • How to make a webinar interactive and audio best practices
  • When things go wrong: planning for the unexpected and emergency toolkit
  • Suggested platforms to use (and avoid): firewalls, downloading plugins, reliability, features
  • Recording and reusing/repurposing the content

    This course can be done online or in person.


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