How to prepare, host and market your webinars
Webinars are a great way to inform and educate in an increasingly online world. But how do you get started? This course will equip participants with the skills and knowledge needed to host a webinar from start to finish.
Programme
- Why use online training (vs. other forms of training, the time zone challenge)
- Formats and concepts: video conference, webinar, webcast, blended training, others; when to use live video feed and when to avoid it
- Webinars vs. classroom training: pros, cons, comparison
- Expectation management: signups, turnout, drop-off rates
- Webinar roles: speakers, moderators, technical staff, participants
- Pre-event emails/reminders: what to tell participants
- Slides: layout, animation, use of video
- How to make a webinar interactive and audio best practices
- When things go wrong: planning for the unexpected and emergency toolkit
- Suggested platforms to use (and avoid): firewalls, downloading plugins, reliability, features
- Recording and reusing/repurposing the content
This course can be done online or in person.