Successful Webinars

Successful Webinars

How to prepare, host and market your webinars

Webinars are a great way to inform and educate larger groups without geographic restraints. But how do you get started? This course will equip participants with the skills and knowledge needed to host a webinar from start to finish.



We suggest this course is held in a small group setting – maximum of 10 people – with a presentation and discussion, followed by 2-4 hours of practice (creating a mock webinar, presenting it to an audience and then switching roles of speaker/participant). We strongly recommend a two-day course to ensure we have enough time to cover everything.

  • Why use online training (vs. other forms of training, the time zone challenge)
  • Formats and concepts: video conference, webinar, webcast, blended training, others
  • What’s the required level of interactivity (if any)
  • Webinars vs. classroom training: pros, cons, comparison
  • Expectation management: signups, turnout, drop-off rates
  • Webinar roles: speakers, moderators, technical staff, participants
  • Pre-event emails/reminders: what to tell participants
  • Slides: do’s and don’t-s (layout, animation, use of video)
  • When to use live video feed and when to avoid it
  • Audio best practices (VOIP, dial-in, microphone, soundproofing, multiple speakers)
  • How to make a webinar interactive (whiteboard, open Q&A, polls, breakout rooms)
  • Best practices for speakers/presenters (voice, silence, mock audience, using names, etc.)
  • When things go wrong: planning for the unexpected and emergency toolkit
  • Suggested platforms to use (and avoid): firewalls, downloading plugins, reliability, features
  • Recording and reusing/repurposing the content



Andras Baneth is an EU affairs and strategic communication expert, as well as the founder and head of the Public Affairs Council’s European office. Andras has trained over 3500 corporate executives, managers and diplomats in Europe, US, Brazil, Argentina and via webinars/webcasts on EU affairs, public affairs, advocacy, lobbying and strategic communication.