Successful Webinars

Successful Webinars

How to prepare, host and market your webinars

Webinars are a great way to inform and educate in an increasingly online world. But how do you get started? This course will equip participants with the skills and knowledge needed to host a webinar from start to finish.



  • Why use online training (vs. other forms of training, the time zone challenge)
  • Formats and concepts: video conference, webinar, webcast, blended training, others; when to use live video feed and when to avoid it
  • Webinars vs. classroom training: pros, cons, comparison
  • Expectation management: signups, turnout, drop-off rates
  • Webinar roles: speakers, moderators, technical staff, participants
  • Pre-event emails/reminders: what to tell participants
  • Slides: layout, animation, use of video
  • How to make a webinar interactive and audio best practices
  • When things go wrong: planning for the unexpected and emergency toolkit
  • Suggested platforms to use (and avoid): firewalls, downloading plugins, reliability, features
  • Recording and reusing/repurposing the content

    This course can be done online or in person.



Andras Baneth is an EU affairs and strategic communication expert, as well as the founder and head of the Public Affairs Council’s European office. Andras has trained over 3500 corporate executives, managers and diplomats in Europe, US, Brazil, Argentina and via webinars/webcasts on EU affairs, public affairs, advocacy, lobbying and strategic communication.




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