2017 is not over yet but there are already two strong contenders for Clear Europe’s ‘worst quote of the year’ prize. And they both come from the same person.
The unquotable quotes above were cobbled together for European Commission President Jean-Claude Juncker and tweeted within minutes of each other at a summit of EU leaders in Gothenburg on November 17.
So why are these soundbites so terrible? Because:
- They are crammed with incomprehensible EU jargon – #EuropeanSemester sounds like a study abroad programme, while #PillarOfSocialRights has to be one of the weirdest, wonkiest hashtags in history.
- They are obsessed with the tedious process of EU decision-making – #EURoad2Sibiu sounds like an EU-sponsored Romanian motorway rather than the latest plan for reforming the Union.
- They are full of stuffy technocratic language like ‘social dimension’ and ‘country specific recommendations.’