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Why it’s time to get serious about TikTok

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6 tips for using TikTok to grow your digital audience


TikTok continues to be one of the most-used social media apps on the planet, especially by young people.

And while some people may shrug it off as a fad, it’s becoming increasingly clear that TikTok is here to stay – for now, at least.

Does this mean everyone needs to drop what they’re doing and start an account right this second? Not necessarily. But TikTok offers so many useful features that it seems crazy to dismiss it altogether.

With that said, let’s explore some of the ways you can use the platform to grow your digital audience. Read More

Measuring up: 6 metrics you should be tracking on social media

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Understanding what’s worth measuring – and what’s worth skipping – when it comes to your social media efforts

 

If you’re someone who tends to shy away from numbers, social media analytics can seem daunting at first.

There are so many things that can be measured, especially when looking across different platforms – so how can you tell what’s worth your time and what isn’t? Read More

5 tips for getting more newsletter subscribers

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Newsletters have become an excellent way to build communities and share content outside of the confines of social media. It seems as though you can subscribe to newsletters on just about any topic these days. 

The Brussels Times has a delightful, conversational lunchtime digest, Belgium in Brief; Tom Moylan offers thematic stories, ideas and skills in Speaking Moylanguage; and who can get through a day in the EU Bubble without at least taking a peek at Politico’s Brussels Bible Playbook?

But if you’re looking to create your own newsletter, or simply continue to grow your audience base, how do you get started? Read More

Ten commandments for clear communication

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Clarity is at the heart of what we do at Clear Europe – as our name suggests! But what exactly should you do (and not do) when it comes to communicating clearly?

Adapted from a post by our own Gareth Harding, check out our infographic below on the ten commandments for clear communication.

 

ten-commandments-infographic

 

Interested in learning how to communicate more clearly – whether it’s through writing, speaking or using social media? Take a look at our courses and get in touch for a customised quote.

Should your organisation be on Instagram?

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Our new masterclass on using Instagram professionally will tell you exactly why you should make the most of this visual-first social network with more than a billion users.

To give you an idea of this platform’s huge potential, check out our infographic with some stats on one of social media’s biggest players.

 

 

Learn more about our Instagram for Pros course

Digital marketing: How to grab attention online

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Our new course on mastering digital marketing will tell you all you need to know about how to sell your product, idea or service through search engines, newsletters, websites and social media channels.

But first, check out our infographic below on what to do if you’re looking to turn a curious potential customer into a loyal client.