George Orwell is best known for his dystopian novel ‘1984’ and his political fable ‘Animal Farm.’ But among journalists and writers, he is equally famed for a short essay – ‘Politics and the English Language’ – which was published 80 years ago this April.

In his essay, Orwell takes aim at the abuse of political language, which he says consists “largely of euphemism, question-begging and sheer cloudy vagueness” and is “designed to make lies sound truthful and murder respectable.”

But Orwell doesn’t just whine about the state of ‘modern English.’ He also offers a series of writing tips that have become so well-known that 80 years later many British journalists can quote them by heart.

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Young people haven’t stopped consuming news, but they have completely changed how they do it. New research from the Reuters Institute shows a decisive shift in habits, expectations and platforms among 18-24-year-olds. For communicators, these changes are more than trends: they’re a roadmap for how to stay relevant in a fast-moving media landscape.

Below, we break down the five key insights from the report – and what they mean for organisations trying to reach younger audiences.

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We recently hosted a masterclass on ‘How to Tell Stories That Stick, bringing together communication professionals from across Brussels for an evening focused on practical storytelling techniques.

The session was led by Danny Scheinmann, a bestselling novelist, actor and award-winning screenwriter whose career spans more than three decades. Danny has worked across theatre, film and corporate communication, and has trained organisations such as the WHO, World Bank, Airbus, Microsoft and Unilever. His broad experience shaped a session that was grounded, accessible and highly relevant for anyone looking to strengthen how they communicate.

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