HOW TO TELL THE EU STORY
HOW TO TELL THE EU STORY
KEEP CALM AND CARRY ON COMMUNICATING
“Get the people who panic out of the room,” was Amadeu Altafaj’s blunt advice on how to handle a crisis at the latest News and Booze event for NGO communicators.
As a European Commission spokesman during the financial crisis, Amadeu knows how to keep calm and carry on communicating when things go pear-shaped. So does experienced comms consultant Jo Sullivan, who advised: “You need to be at the front of the crisis with a solution.”
Other tips on how to handle a crisis were: Make sure you have an updated crisis communication strategy, accept there is a problem and talk about the solution, and stick to your core principles when messaging.
We all experience a crisis or two in our lives. But what doesn’t kill us will make us stronger, right?
What happens, though, when it’s our organisation that is facing a crisis?
Suddenly, we need to work with five, ten, or maybe 1,000 colleagues to respond to an unexpected, growing disaster. How do we, as communicators, make sure our organisations swim rather than sink?
Social media as a source of news is falling, messaging apps for news are growing, subscriptions for online news are steadily rising, general trust in the news remains relatively stable and fake news on the internet is a top priority. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism, which was published today.
The report, which is based on a survey of more than 75,000 news consumers in 37 markets from 25 countries, found that:
HOW NOT TO ZUCK AT CHAIRING
After pontificating for an hour, MEPs let the Facebook boss cherrypick which questions he answered in his 20-minute response. This technique of bunching questions together encourages long-windedness from interrogators and evasiveness from speakers. It also makes for a lousy debate.
If only MEPs had read our ’10 Commandments for Conference Organisers’ first: lnkd.in/gCyJB3b
NEW COURSE: HOW TO SHINE ON CAMERA
Many people dread being in front of the camera as much as going to the dentist. The problem is it’s difficult to be professionally camera-shy when communication relies more and more on you looking and sounding good on video.
In our new hands-on course with media trainer and former TV reporter John Holland, you’ll discover how to deliver snappy soundbites, convey powerful messages and tell compelling stories on screen. Whether it’s for a corporate video, Facebook live or televised debate, we’ll help you tell your story more clearly and confidently in front of the camera.
TOP TIPS FOR PRESS TRIPS
Getting eight European and central Asian journalists to a US aircraft carrier in the Arabian Gulf to report on progress in defeating ISIS was a logistical headache. But the press trip we helped organise for the US-European Media Hub was an unforgettable experience. As one journalist said: “I’ve covered the World Cup and reported from inside North Korea, but this tops them all.”
So what makes a great press trip? Here are our 5 tips for making sure your media visit is a success:
1. Keep it short: 2-3 days max. Any more is difficult to justify for busy reporters.
2. Plan the trip around potential stories rather than smart restaurants.
3. Avoid conference rooms. Journalists like to see stuff not hear about it.
4. Don’t try to pack too much in. Leave time for reporters to file stories.
5. Be aware that most US media outlets and newswires will refuse free press trips.
More tips and tricks in our Working with Journalists course.
MAKE SMARTER VIDEOS WITH YOUR SMARTPHONE 📲
We’re delighted to introduce a new two-day course on how to shoot and edit videos using your smartphone.
In this interactive workshop you will learn the practical skills needed to make professional videos with your mobile or tablet. And you will discover how to mix sounds, add credits and titles and upload your video to the web or social media.
The training, led by experienced journalist, cameraman and video coach Hervé Verloes, is light on theory and heavy on practice. It’s also great fun.
Check out the full two-day programme and sign up to take smarter videos with us.
HOW CAN WE HELP YOU COMMUNICATE BETTER IN 2018?
We hope you had a sparkling festive season and wish you the best of health and much happiness for 2018.
At Clear Europe we started the year by taking a long, hard look at the training courses we offer to make them even more focused, practical and relevant to your needs as communicators. But we can’t do this without you. So if you have a couple of minutes to spare, we’d love to hear what you think of our current courses and which new ones you’d like to see in future.