Unlock your organisation’s potential on the largest visual social media platform
With more than 2 billion users, Instagram is truly A social media powerhouse. However, it is a completely different platform from LinkedIn, X or even its parent company, Facebook.
Goal
After this session, you will be equipped with the skills you need to make the most of your business profile on Instagram. You will understand the principles of building your community, how to post content that gets people’s attention and how to measure success on the platform.
Programme
- Introduction to Instagram and how it compares to other platforms
- Optimising your profile – crafting the right handle, perfecting your bio, the ‘rule of 9’ and adding calls-to-action
- Exercise: Writing a killer Instagram caption
- Stories, posts and reels
- Finding the right audience
- Exercise: Hashtag research
- Instagram for Business – benefits, analytics, advertising
- Exercise: What should you track?
- Examples of successful brands on Instagram
- Additional tools and resources to take your profile to the next level
This course can be done online or in person.