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Tag journalism

7 tips for fighting fake news

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Fake news is a scourge spread with lightning speed thanks to social media. In this guest article, Ethical Journalism Network Director Aidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation and dubious claims.

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How Trump ripped up the media relations playbook – and what this means for PR folk

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Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.

Instead of telling the truth, Trump has lied with such shameless abandon that a whole new lexicon has had to be invented to describe the parallel universe the president lives in. Post-truth has elevated baloney to the level of the possible, alternative facts are wheeled out to disprove demonstrable evidence and fake news is used as an insult against anyone who dares question the president’s policies.

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Five Takeaways From Reuters’ 2017 Trends Report

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Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017. These are some of the key predictions from the Journalism, Media and Technology Trends and Predictions 2017 report by the Reuters Institute for the Study of Journalism.

2016 marked the year in which the media itself became news. Post-truth, the Oxford Dictionary’s word of the year, reflects a world where “objective facts have become less influential in shaping public opinion than appeals to emotion.” It also heralded the staggering decline in trust in traditional media.

Here are five takeaways from the Reuters’ report, based on a survey of 143 digital leaders from 24 countries:

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How Brussels Journalists View Their Sources

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Journalists love Twitter, favour personal contacts over press releases, rate NGOs highly and companies poorly, and think that PR people don’t understand their needs. These are some of the key takeaways from a major survey of Brussels-based correspondents written and published by Dober Partners today.

The poll of 80 correspondents, almost 10% of the total number in Brussels, offers a unique insight into what journalists are looking for from the army of communicators that tries to influence them.

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Five Takeaways From Reuters’ Future Of Digital News Report

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Trust in the media is down, online video use is up, more and more people get their news on mobiles and social media and consumers are still not willing to pay for online news. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism.

Here are five takeaways from the report, which is based on a survey of 50,000 online news consumers from 26 countries:

  1. Social media for news is growing

Just over half say they use social media as a source of news, while around one in ten say it is their main source. Facebook is the biggest platform for finding, consuming and sharing news (44%), while over a quarter of 18-24s say social media (28%) is their main source of news, overtaking television (24%) for the first time.

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May Newsletter

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STORYTELLING MASTERCLASS AND BOOK SIGNING

Join us as actor, author and film director Danny Scheinmann (pictured above) leads a free, two-hour masterclass on the importance of storytelling for business on Monday 13th June. Danny will also be signing copies of his latest novel The Half Life of Joshua Jones over bubbles and nibbles.


SILICON JOURNALISM – HOW TECH COMPANIES ARE BECOMING MEDIA GIANTS

After Facebook’s recent launch of Instant Articles, we look at how tech companies are becoming more influential in the media industry. As platforms like Snapchat become publishers, what effect will this have on journalism?

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March Newsletter

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NEWSLETTER
Welcome to the first edition of our newsletter, which we hope to make a regular thing. If you don’t already subscribe, please do so here

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AUTHOR, AUTHOR

The latest novel by our storytelling trainer Danny Scheinmann – The Half Life of Joshua Jones – will be published on March 24. Danny, an actor, film director and best-selling author will lead a storytelling masterclass and sign copies of his book in our offices on June 13. More details to follow.

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PITCHING TO JOURNALISTS IN A SOCIAL MEDIA WORLD

When pitching a story to journalists, email is the preferred medium. A recent study showed that nine out of 10 journalists prefer this method over social media and phone pitches. See our analysis here.

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ARTICLE ALERT

Aside from media training and copywriting, our Managing Director Gareth Harding has been busy producing articles for POLITICO, the EUobserver and others. Enjoy three of his latest posts below.

Dear American Voters: Welcome to Europe
As Donald Drumpf sends shockwaves across the world by upending party politics, read Gareth’s thoughts on how the polarisation of American politics mirrors that of Europe.

Ha Ha Journalism: John Oliver
The ‘Last Week Tonight’ host may deny he is a reporter but his unique brand of investigative comedy proves John Oliver is guilty of ‘committing acts of journalism.’

The EU in Limbo
“The EU is in danger of becoming little more than a glorified think-tank.” Gareth on the tough choices facing the EU.

GMF MEDIA TRAINING
Media training can be fun – as young politicians from both sides of the Atlantic discovered at this German Marshall Fund workshop

CYPRIOT JOURNALISTS VISIT
Cypriot journalists meeting EU Commissioner Stylianides at the end of a Brussels study trip organised for the US Embassy in Nicosia

REWRITE OR RETHINK?

Communication adviser Mathew Lowry wrote a guest blog for Clear Europe on why you should re-think before just reposting your blog across each ‪social media‬ platform.

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ON MESSAGE

Clear Europe is delighted to be advising environmental NGO FERN on how to sharpen its message on the importance of forests in combating climate change. We are also working with the European Commission to make its European Development Days conference in June a success. If you need help fine-tuning your messages or making them more media-friendly, don’t hesitate to contact us.

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TRAINER PROFILE – JOHN HOLLAND

One of our most experienced trainers is John Holland, a former journalist turned media adviser who loves telling stories, listening to stories and being in the middle of stories. Check out his profile below.

Copyright © 2016 Clear Europe. All rights reserved.

Our mailing address is:
info@cleareurope.eu

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Pitching to Journalists in a Social Media World

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More than nine in ten journalists prefer to be pitched by email rather than phone and over half rely on social media to write their stories. These are some of the headline conclusions from Cision’s State of the Media Report 2016, which explores journalist practices in the United States and Canada in 2015 and looks at future challenges and trends. 

A key difference from previous years is the way journalists prefer to be approached by communication professionals. 93% of journalists said email was the best pitching platform, while 37% considered the phone off limits.

But what makes journalists follow up the pitch? In the US, 54% said they would pursue the pitch if all the details were included, while 13% of journalists only followed it up if they had a personal connection with the PR person. Surprisingly for a profession enamoured by scoops, only 7.5% considered exclusivity as important.

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