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December Newsletter – Happy Holidays!

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HAPPY CHRISTMAS TO YOU¬†ūüéĄ

We’d like to wish all our readers a very happy Christmas and a sparkling start to 2019.

As it is the season of giving, we urge you to donate generously to two charities we’re proud to support:

We look forward to working with you in 2019 to make the world a clearer place.

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November Newsletter

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We’ve¬†completely revamped our social media workshops, adding new ones on Twitter, Facebook and LinkedIn, and rejigging our popular courses on Mastering Social Media, Drafting a Digital Strategy and Social Media Campaigning.

Learn more about how we can help you reach your digital communication goals here. Read More

October Newsletter

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TELLING THE EU’S STORY BETTER

John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission¬†on how to tell the EU’s story better by¬†focusing on values and emotions as well as data.

So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey. Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.

The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!

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Autumn courses offer

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BOOK BY SEPTEMBER 20 AND GET 20% OFF

This autumn we’re offering¬†ten¬†masterclasses¬†on how to communicate better in our Brussels training centre. Our one-day open courses are interactive,¬†affordably-priced and led by experienced communication pros.

                                     October 5                     How to Write Clearly
                                     October 10                  Effective Public Speaking
                                     October 19                  Mastering Media Interviews
                                     October 25                  Social Media Campaigning
                                     November 7                Perfecting Press Releases
                                     November 14             Crafting Messages
                                     November 22-23     Shooting & Editing Videos
                                     November 29             Presentation Skills
                                     December 5                Mastering Social Media
                                     December 12             Working with Journalists

Check out our new open course catalogue and take advantage of our Back to School Deal Р20% off the regular price if you book by September 20. 

If you are interested in three or more courses, we will knock 30% off the normal price. Please contact us to make multiple bookings.

7 tips for fighting fake news

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Fake news is a scourge spread with lightning speed thanks to social media. In this guest article, Ethical Journalism Network Director Aidan White explains how journalists ‚Äď and others who use social media platforms to share information ‚Äď can avoid spreading lies, misinformation and dubious claims.

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How Trump ripped up the media relations playbook ‚Äď and what this means for PR folk

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Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.

Instead of telling the truth, Trump has lied with such shameless abandon that a whole new lexicon has had to be invented to describe the parallel universe the president lives in. Post-truth has elevated baloney to the level of the possible, alternative facts are wheeled out to disprove demonstrable evidence and fake news is used as an insult against anyone who dares question the president’s policies.

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Five Takeaways From Reuters’ 2017 Trends Report

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Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017. These are some of the key predictions from the Journalism, Media and Technology Trends and Predictions 2017 report by the Reuters Institute for the Study of Journalism.

2016 marked the year in which the media itself became news. Post-truth, the Oxford Dictionary‚Äôs word of the year, reflects a world where ‚Äúobjective facts have become less influential in shaping public opinion than appeals to emotion.‚ÄĚ It also heralded the staggering decline in trust in traditional media.

Here are five takeaways from the Reuters’ report, based on a survey of 143 digital leaders from 24 countries:

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How Brussels Journalists View Their Sources

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Journalists love Twitter, favour personal contacts over press releases, rate NGOs highly and companies poorly, and think that PR people don’t understand their needs. These are some of the key takeaways from a major survey of Brussels-based correspondents written and published by Dober Partners today.

The poll of 80 correspondents, almost 10% of the total number in Brussels, offers a unique insight into what journalists are looking for from the army of communicators that tries to influence them.

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