The European Union shouldn’t dismiss the new social network as just child’s play
TELLING THE EU’S STORY BETTER
John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission on how to tell the EU’s story better by focusing on values and emotions as well as data.
So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey. Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.
The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!
January 27, 2017
NEWS & BOOZE
Thanks to the 60 people who showed up for our inaugural News & Booze evening with Euractiv’s James Crisp on 16 January. Co-hosted by Clear Europe, Conscience Consulting and Eurodad’s Julia Ravenscroft, the monthly meeting is aimed at our NGO friends working in communication. The next soirée will be on 27 February and will focus on how to use data to tell better stories. Please sign up here.
November 22, 2016
Our social media trainer Jon Worth is a former UK civil servant who taught EU policy making for the British government and now works with EU institutions and other clients to help them improve their social media strategies, web writing and online policy advocacy. He has written columns for POLITICO Europe, The Guardian and the World Economic Forum and has been blogging about EU affairs for over a decade. Jon lives in Berlin, but makes speeches, presentations and runs courses across Europe. He also teaches at the College of Europe in Bruges, the University of Maastricht and the University of St. Gallen. Read More
September 12, 2016
Leo has worked as a journalist for over two decades, reporting from around the globe for dozens of titles on a plethora of issues – from reporting EU affairs in Brussels to covering the Zimbabwe elections in 2013. He was a longtime correspondent for Time in Brussels and his work has appeared in the Guardian, The Independent, The Financial Times and The Hollywood Reporter. He also edits The Economist Guide to the European Union.
Leo is Clear Europe’s lead writer and has written and edited numerous conference reports, speeches and articles for our clients. He has also delivered training on how to report the EU in Vietnam and guided journalists on study tours of Brussels.
June 22, 2016
Journalists love Twitter, favour personal contacts over press releases, rate NGOs highly and companies poorly, and think that PR people don’t understand their needs. These are some of the key takeaways from a major survey of Brussels-based correspondents written and published by Dober Partners today.
The poll of 80 correspondents, almost 10% of the total number in Brussels, offers a unique insight into what journalists are looking for from the army of communicators that tries to influence them.
March 24, 2016
November 4, 2013
If you are interested in politics, journalism and communications then you are probably a big fan of Borgen – the Danish TV show about a female politician and the reporters, officials and spin-doctors circling around her.
As I was struggling with the opening paragraph of a book chapter I’m writing on reporting the European Union, I remembered a scene from an earlier episode of Borgen – entitled ‘In Brussels No One Can Hear You Scream’ – that speaks volumes about how the EU is viewed by large chunks of the press and public.
Journalist Katrine Fonsmark believes she can reveal who Prime Minister Birgitte Nyborg is going to nominate as the next Danish commissioner to the EU. It is a scoop, so at the daily editorial meeting of her populist newspaper Ekspres, she proposes to run with it to fellow reporter Hanne Holm and Editor-in-chief Michael Laugesen.
This is a transcript of what follows:
Laugesen: No one wants to read about the EU. It’s too complicated and unsexy.
Holm: Complicated? Oh come on, the prime minister is appointing a commissioner.
Laugesen: The Danes know nothing about it.
Fonsmark: So let’s enlighten them. The Commission helps legislate in the EU. Let’s write about it.
Laugesen: People only want to hear about salaries and corruption in the EU.
Anyone who has tried to report the EU for a newspaper outside Brussels will recognise Laugesen’s reaction. But is it necessarily true – let alone right? Does the public only want to hear about ‘salaries and corruption’ in the EU? Is Europe simply too ‘complicated and unsexy’ for readers and viewers?
With just over six months until the next European Parliament elections and the prospect of a referendum on EU membership looming in Britain, these questions matter. So we’d like to know whether you think reporting the EU is ‘mission impossible’ or a challenge journalists and editors simply cannot ignore?