Our new masterclass on using Instagram professionally will tell you exactly why you should make the most of this visual-first social network with more than a billion users.
To give you an idea of this platform’s huge potential, check out our infographic with some stats on one of social media’s biggest players.
How to grow your audience on social media’s most visual platform
Instagram, thanks to its mobile-first design and its ties to parent company Facebook, has exploded in recent years as one of the most-used social media platforms.
Loss of trust is a powerful thing. Once it’s gone, it’s nearly impossible to get back. Yet, the last few years have shown that social media platforms don’t prioritise users’ trust at all.
Social media, once a place to share life updates and cute animal videos, has become something more insidious, more toxic than any of us could have imagined.
Advertising on social media isn’t what it used to be.
With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.
TELLING THE EU’S STORY BETTER
John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission on how to tell the EU’s story better by focusing on values and emotions as well as data.
So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey. Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.
The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!
Social media as a source of news is falling, messaging apps for news are growing, subscriptions for online news are steadily rising, general trust in the news remains relatively stable and fake news on the internet is a top priority. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism, which was published today.
The report, which is based on a survey of more than 75,000 news consumers in 37 markets from 25 countries, found that: