2019 will be a crucial year for social media. Platforms will have to collectively pick up the pieces from the wreckage that was 2018. And companies will need to rethink their digital strategies to effectively connect with users.
TELLING THE EU’S STORY BETTER
John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission on how to tell the EU’s story better by focusing on values and emotions as well as data.
So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey. Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.
The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!
Aurelie Vo Thi
June 29, 2018
KEEP CALM AND CARRY ON COMMUNICATING
“Get the people who panic out of the room,” was Amadeu Altafaj’s blunt advice on how to handle a crisis at the latest News and Booze event for NGO communicators.
As a European Commission spokesman during the financial crisis, Amadeu knows how to keep calm and carry on communicating when things go pear-shaped. So does experienced comms consultant Jo Sullivan, who advised: “You need to be at the front of the crisis with a solution.”
Other tips on how to handle a crisis were: Make sure you have an updated crisis communication strategy, accept there is a problem and talk about the solution, and stick to your core principles when messaging.