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June Newsletter

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KEEP CALM AND CARRY ON COMMUNICATING

“Get the people who panic out of the room,” was Amadeu Altafaj’s blunt advice on how to handle a crisis at the latest News and Booze event for NGO communicators.

As a European Commission spokesman during the financial crisis, Amadeu knows how to keep calm and carry on communicating when things go pear-shaped. So does experienced comms consultant Jo Sullivan, who advised: “You need to be at the front of the crisis with a solution.”

Other tips on how to handle a crisis were: Make sure you have an updated crisis communication strategy, accept there is a problem and talk about the solution, and stick to your core principles when messaging.

If you missed the session, News and Booze co-founder Julia Ravenscroft has kindly summed up all the tips for you.

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How to keep calm and carry on communicating during a crisis

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We all experience a crisis or two in our lives. But what doesn’t kill us will make us stronger, right?

What happens, though, when it’s our organisation that is facing a crisis?

Suddenly, we need to work with five, ten, or maybe 1,000 colleagues to respond to an unexpected, growing disaster.  How do we, as communicators, make sure our organisations swim rather than sink?

In our latest News and Booze event for NGO communicators, speakers Amadeu Altafaj and Jo Sullivan, explained how to ‘Keep Calm and Carry On’ during – and beyond – a crisis.

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