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June Newsletter

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KEEP CALM AND CARRY ON COMMUNICATING

“Get the people who panic out of the room,” was Amadeu Altafaj’s blunt advice on how to handle a crisis at the latest News and Booze event for NGO communicators.

As a European Commission spokesman during the financial crisis, Amadeu knows how to keep calm and carry on communicating when things go pear-shaped. So does experienced comms consultant Jo Sullivan, who advised: “You need to be at the front of the crisis with a solution.”

Other tips on how to handle a crisis were: Make sure you have an updated crisis communication strategy, accept there is a problem and talk about the solution, and stick to your core principles when messaging.

If you missed the session, News and Booze co-founder Julia Ravenscroft has kindly summed up all the tips for you.

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