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March Newsletter

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NEWSLETTER
Welcome to the first edition of our newsletter, which we hope to make a regular thing. If you don’t already subscribe, please do so here

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AUTHOR, AUTHOR

The latest novel by our storytelling trainer Danny Scheinmann – The Half Life of Joshua Jones – will be published on March 24. Danny, an actor, film director and best-selling author will lead a storytelling masterclass and sign copies of his book in our offices on June 13. More details to follow.

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PITCHING TO JOURNALISTS IN A SOCIAL MEDIA WORLD

When pitching a story to journalists, email is the preferred medium. A recent study showed that nine out of 10 journalists prefer this method over social media and phone pitches. See our analysis here.

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ARTICLE ALERT

Aside from media training and copywriting, our Managing Director Gareth Harding has been busy producing articles for POLITICO, the EUobserver and others. Enjoy three of his latest posts below.

Dear American Voters: Welcome to Europe
As Donald Drumpf sends shockwaves across the world by upending party politics, read Gareth’s thoughts on how the polarisation of American politics mirrors that of Europe.

Ha Ha Journalism: John Oliver
The ‘Last Week Tonight’ host may deny he is a reporter but his unique brand of investigative comedy proves John Oliver is guilty of ‘committing acts of journalism.’

The EU in Limbo
“The EU is in danger of becoming little more than a glorified think-tank.” Gareth on the tough choices facing the EU.

GMF MEDIA TRAINING
Media training can be fun – as young politicians from both sides of the Atlantic discovered at this German Marshall Fund workshop

CYPRIOT JOURNALISTS VISIT
Cypriot journalists meeting EU Commissioner Stylianides at the end of a Brussels study trip organised for the US Embassy in Nicosia

REWRITE OR RETHINK?

Communication adviser Mathew Lowry wrote a guest blog for Clear Europe on why you should re-think before just reposting your blog across each ‪social media‬ platform.

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ON MESSAGE

Clear Europe is delighted to be advising environmental NGO FERN on how to sharpen its message on the importance of forests in combating climate change. We are also working with the European Commission to make its European Development Days conference in June a success. If you need help fine-tuning your messages or making them more media-friendly, don’t hesitate to contact us.

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TRAINER PROFILE – JOHN HOLLAND

One of our most experienced trainers is John Holland, a former journalist turned media adviser who loves telling stories, listening to stories and being in the middle of stories. Check out his profile below.

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Ha ha journalism

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John Oliver and the rise of investigative comedy

It speaks volumes about the current state of journalism in the United States that it takes a 38-year old British comedian to draw attention to topics much of the mainstream media has chosen to ignore, using investigative reporting methods many of these organisations have long abandoned.

Take Donald Trump. A lot has been written and aired about the bombastic billionaire Republican presidential candidate. But when John Oliver – the host of HBO’s Last Week Tonight – turned his fire on Trump Sunday, he touched a nerve that even other presidential contenders had failed to. After trashing Trump’s business record and denouncing the property magnate turned reality TV star as a “serial liar,” Oliver launched a campaign for the Donald to be referred to by his ancestral German name ‘Drumpf.’ By March 2, the #MakeDonaldDrumpfAgain campaign was trending on Twitter and the episode had been viewed by more than 50 million people on YouTube.

This is the kind of crowd-pleasing trouble-making that has helped make Oliver one of the hottest tickets on American TV. Since April 2014, the British stand-up has used his satirical show to deal with some of the thorniest issues on the planet. Among the topics tackled: Net neutrality, the rise of Islamic State, Europe’s refugee crisis and corruption at the governing body of world football FIFA. Along the way he has interviewed luminaries and heavyweights such as whistleblower Edward Snowden and scientist Stephen Hawking. Read More