NEWS & BOOZE
Thanks to the 60 people who showed up for our inaugural News & Booze evening with Euractiv’s James Crisp on 16 January. Co-hosted by Clear Europe, Conscience Consulting and Eurodad’s Julia Ravenscroft, the monthly meeting is aimed at our NGO friends working in communication. The next soirée will be on 27 February and will focus on how to use data to tell better stories. Please sign up here.
MEDIA LIES & BREXIT
British media coverage of the Brexit campaign was at best shrill and shallow, at worst a betrayal of everything journalism stands for. Our MD Gareth Harding on media lies & Brexit– a double hammer-blow to Europe and ethical journalism.
SHOULD’VE GONE TO SPECSAVERS
Watch our storytelling trainer – actor, novelist and film director Danny Scheinmann – as the French plumber in a new advert for Specsavers.
2017 MEDIA TRENDS
Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017, according to the latest survey by the Reuters Institute for the Study of Journalism. Don’t have time to read the whole report? Read our 5 key takeaways.
We are delighted to welcome Aurélie Vo Thi as our new Communications Manager. A graduate in advertising from the IHECS school of communication and European affairs from ULB, Aurélie worked in the European Parliament and for a child-rights organisation in London before joining us this month.
1. Don’t answer in mumbled monosyllables.
2. Look at the interviewer not the floor.
3. Watch your body language. Scratching your head and biting your lips makes you look clueless and nervous.
4. Respect reporters. When asked a simple question never reply ‘you’re the journalist, not me.’
5. Try not to look miserable. Smiling helps.
We run a ‘Mastering Media Interviews‘ course that even those, like Pep, not earning €18m a year can afford.
- ‘Anglo-Saxon’, ‘Modality’ and ‘Valorise’ are among the misused English words and expressions in EU publications. Report here…
- French paper, Le Parisien, ditches polls & goes back to roots of reporting – going out and talking to people in factories, bars, etc…
- Be a better writer – cut these useless words from your copy immediately.
- The war against fake news, Snapchat’s growth & Leveson 2.0 – BBC list of media trends to look out for in 2017.
- Tweets get twice the engagement with images. Check out these 5 tools to make great images.
KEEP IN TOUCH
TRAINER PROFILE: JELLE ANNAARS
Our social media trainer Jelle Annaars on why you shouldn’t forget the social side of social media, why you should keep your fun content for Facebook and why Snapchat and Periscope are the next big social media platforms to be on.