Rise above the noise and make your voice heard in under 280 characters
No social network is as central to political communication as Twitter. It is the place politicians air their views, journalists get their news and campaigners put the world to rights. But how do you make your mark in 280 characters or less? How do you gain legions of followers if you’re not a celebrity? And how can you make your voice heard in the Twittersphere without sounding shrill?
Goal
We will run you through the full array of features available on Twitter today and outline what the future holds for the social network. We will advise you on which functions are most relevant to you, based on your goals and challenges. And through case studies and exercises we’ll have you tweeting like a pro by the end of the course.
Programme
- Benefits of Twitter vs. other social networks
- Personal profile, organisational profile, anonymous profile? Or all three?
- How to design your profile
- When and how to tweet
- Twitter for events
- Building communities and debate on Twitter
- How to get noticed on Twitter
- Apps for tweeting and analysing your performance
- Working with Twitter ads
- Twitter case studies
- Twitter tips & tricks and checklist
This course can be done online or in person.
What our participants say
"Ali was very good. The training was very clear and simply perfect. It met my expectations and more!"Olga Gori, PAO Office, NATO
"Best day I have spent training! Jon was clear, accessible, extremely knowledgeable and approachable."Nikki Johnston, EEA+Norway Grants