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What you absolutely need to know before doing a media interview

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The problem most people have talking to journalists is not one of delivery, but of content. Unless you are crystal clear about what you want to say to reporters, never do an interview. Even when you’re sure what your main messages are, never do an interview without evidence to back up your key points.

If you want to know what happens when you talk to a journalist unprepared, listen to this car-crash interview with former Green Party leader Nathalie Bennett.

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