TOP TIPS FOR PRESS TRIPS
Getting eight European and central Asian journalists to a US aircraft carrier in the Arabian Gulf to report on progress in defeating ISIS was a logistical headache. But the press trip we helped organise for the US-European Media Hub was an unforgettable experience. As one journalist said: “I’ve covered the World Cup and reported from inside North Korea, but this tops them all.”
So what makes a great press trip? Here are our 5 tips for making sure your media visit is a success:
1. Keep it short: 2-3 days max. Any more is difficult to justify for busy reporters.
2. Plan the trip around potential stories rather than smart restaurants.
3. Avoid conference rooms. Journalists like to see stuff not hear about it.
4. Don’t try to pack too much in. Leave time for reporters to file stories.
5. Be aware that most US media outlets and newswires will refuse free press trips.
More tips and tricks in our Working with Journalists course.