News

News

How Trump ripped up the media relations playbook – and what this means for PR folk

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Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.

Instead of telling the truth, Trump has lied with such shameless abandon that a whole new lexicon has had to be invented to describe the parallel universe the president lives in. Post-truth has elevated baloney to the level of the possible, alternative facts are wheeled out to disprove demonstrable evidence and fake news is used as an insult against anyone who dares question the president’s policies.

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January Newsletter

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NEWS & BOOZE

Thanks to the 60 people who showed up for our inaugural News & Booze evening with Euractiv’s James Crisp on 16 January. Co-hosted by Clear Europe, Conscience Consulting and Eurodad’s Julia Ravenscroft, the monthly meeting is aimed at our NGO friends working in communication. The next soirée will be on 27 February and will focus on how to use data to tell better stories. Please sign up here.

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Trainer Profile: Jelle Annaars

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Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.

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Five Takeaways From Reuters’ 2017 Trends Report

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Fact-checking, personalised content, cyber-wars and virtual reality will shape the media world in 2017. These are some of the key predictions from the Journalism, Media and Technology Trends and Predictions 2017 report by the Reuters Institute for the Study of Journalism.

2016 marked the year in which the media itself became news. Post-truth, the Oxford Dictionary’s word of the year, reflects a world where “objective facts have become less influential in shaping public opinion than appeals to emotion.” It also heralded the staggering decline in trust in traditional media.

Here are five takeaways from the Reuters’ report, based on a survey of 143 digital leaders from 24 countries:

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November Newsletter

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STORYTELLING SUCCESS

Our storytelling trainer – actor, novelist and film director Danny Scheinmann – produced an original film telling real life stories of people living with psoriasis. The film was made in association with the See Psoriasis: Look Deeper campaign which looks at the wider impact of living with the skin disease.

If you want to know how to captivate your audience, check out Pixar’s 10 storytelling rules. Or take our Powerful Storytelling course with Danny and learn to harness the power of stories to drive home your message and boost your business. Read More

Trainer Profile: Jon Worth

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Our social media trainer Jon Worth is a former UK civil servant who taught EU policy making for the British government and now works with EU institutions and other clients to help them improve their social media strategies, web writing and online policy advocacy. He has written columns for POLITICO Europe, The Guardian and the World Economic Forum and has been blogging about EU affairs for over a decade. Jon lives in Berlin, but makes speeches, presentations and runs courses across Europe. He also teaches at the College of Europe in Bruges, the University of Maastricht and the University of St. Gallen. Read More

October Newsletter

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SHOOTING & EDITING VIDEO COURSE 23-24 NOV

More and more companies, organisations and individuals need video content for their websites. However, most people lack the skills to shoot, edit and upload film themselves.

In our two-day shooting & editing video course, film-maker, cameraman and trainer Hervé Verloes will teach you the basics of video storytelling and how to shoot and edit film professionally. The emphasis is on learning through doing and you will leave the training having shot, scripted, edited and uploaded a video segment.

You’ll find more information about the course content here or please contact us.

There are a limited number of places available, so please purchase tickets through Eventbrite soon to avoid disappointment. Read More

Trainer Profile: Paul Schuchhard

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Paul Schuchhard is a digital media consultant with an eye for development. Originally a lobbyist, Paul fell into a career with media after being bored by the monotony of a traditional public affairs job. He seized an opportunity with APCO in the late 90s to develop the company’s online presence and from there made the rush headfirst into digital media. Paul has worked with companies such as Philip Morris International, Interel, the European Internet Foundation, and Burson-Marsteller. An enthusiast of Netflix ad ebooks, Paul has watched the Internet and digital technology grow from its inception. Today Paul is the owner of EUIQ, which specializes in public affairs and communication strategies for digital campaigns. Paul is also a trained psychologist and teaches his clients how to avoid a career burnout.

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Clear Europe is Hiring

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We are looking for a Communication and Business Development Manager to join our small but growing team in Brussels. Our ideal candidate is someone who is media-savvy, super-techy, passionate about clear communication and enthusiastic about promoting an exciting young company. You will have at least three years experience working in business development, consultancy, marketing or communication and be comfortable multitasking in a startup environment.

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