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Writing to Persuade

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New courses on how to write speeches and op-eds

Writing with impact has never been more important, so don’t get left behind. Discover how to write sticky speeches and punchy op-eds that convince and connect.

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Four ways European politicians can connect better with young people

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The future of Europe is at stake.

With European elections around the corner, Brexit still up in the air and populism spreading like wildfire in mainstream politics, the EU has hit an inflection point.

Unfortunately, voter turnout rates don’t reflect the severity of the situation.

And while young people statistically have the most confidence in the EU, they have the lowest voter turnout of any age group – why is this?

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The best publishing tool you’ve probably never heard of

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Have you ever found yourself having to publish an article across multiple platforms and social media channels but with limited time to do it?

Annoying, right?

Well, there’s a new tool designed to solve that exact problem: StoryChief, a content marketing software that helps communicators, marketers and editorial teams publish SEO content in a fraction of the time.

Sound exciting? Let’s explore StoryChief further.

 

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Working with influencers, video interview tips and so much more – check out our February newsletter

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LEARN TO WRITE WITH IMPACT

Interested in taking your writing skills to the next level?

Join MD Gareth Harding for a one-day course on writing with impact, in partnership with the European Centre for Public Affairs. On March 28, learn how to write:

  • Punchy op-eds
  • Sparkling quotes
  • Memorable speeches
  • Powerful position papers

Register here and get the full details. We look forward to seeing you there!
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What you absolutely need to know before doing a media interview

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The problem most people have talking to journalists is not one of delivery, but of content. Unless you are crystal clear about what you want to say to reporters, never do an interview. Even when you’re sure what your main messages are, never do an interview without evidence to back up your key points.

If you want to know what happens when you talk to a journalist unprepared, listen to this car-crash interview with former Green Party leader Nathalie Bennett.

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5 reasons for organisations to consider working with social media influencers

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Advertising on social media isn’t what it used to be.

With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.

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