Clear Europe is five this month. A time to celebrate. And reflect. To look back. But also forward.
I founded my company out of frustration with the quality of the information I got as a journalist. I was tired of press releases without news, quotes that were unquotable, turgid texts stuffed with jargon and dreary speeches that sent you to sleep.
We’ve completely revamped our social media courses to make them more practical and platform-focused.
In addition to new trainings on using Facebook, Twitter and LinkedIn professionally, we’ve rejigged our popular courses on Mastering Social Media and Drafting a Digital Strategy. And in the run-up to the European Parliament elections we’ve refashioned our Social Media Campaigning coaching to focus on politics and policymaking.
We hope to see you at one of our tailor-made courses soon.
John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission on how to tell the EU’s story better by focusing on values and emotions as well as data.
So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey.Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.
The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!
“Get the people who panic out of the room,” was Amadeu Altafaj’s blunt advice on how to handle a crisis at the latest News and Booze event for NGO communicators.
As a European Commission spokesman during the financial crisis, Amadeu knows how to keep calm and carry on communicating when things go pear-shaped. So does experienced comms consultant Jo Sullivan, who advised: “You need to be at the front of the crisis with a solution.”
Other tips on how to handle a crisis were: Make sure you have an updated crisis communication strategy, accept there is a problem and talk about the solution, and stick to your core principles when messaging.
If you missed the session, News and Booze co-founder Julia Ravenscroft has kindly summed up all the tips for you.
Social media as a source of news is falling, messaging apps for news are growing, subscriptions for online news are steadily rising, general trust in the news remains relatively stable and fake news on the internet is a top priority. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism, which was published today.
The report, which is based on a survey of more than 75,000 news consumers in 37 markets from 25 countries, found that:
Mark Zuckerberg’s hearing in the European Parliament on May 22 was a textbook example of how not to grill a speaker or chair a debate.
After pontificating for an hour, MEPs let the Facebook boss cherrypick which questions he answered in his 20-minute response. This technique of bunching questions together encourages long-windedness from interrogators and evasiveness from speakers. It also makes for a lousy debate.
If only MEPs had read our ’10 Commandments for Conference Organisers’ first: lnkd.in/gCyJB3b