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Trainer Profile: Paul Schuchhard

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Paul Schuchhard is a digital media consultant with an eye for development. Originally a lobbyist, Paul fell into a career with media after being bored by the monotony of a traditional public affairs job. He seized an opportunity with APCO in the late 90s to develop the company’s online presence and from there made the rush headfirst into digital media. Paul has worked with companies such as Philip Morris International, Interel, the European Internet Foundation, and Burson-Marsteller. An enthusiast of Netflix ad ebooks, Paul has watched the Internet and digital technology grow from its inception. Today Paul is the owner of EUIQ, which specializes in public affairs and communication strategies for digital campaigns. Paul is also a trained psychologist and teaches his clients how to avoid a career burnout.

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Clear Europe is Hiring

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We are looking for a Communication and Business Development Manager to join our small but growing team in Brussels. Our ideal candidate is someone who is media-savvy, super-techy, passionate about clear communication and enthusiastic about promoting an exciting young company. You will have at least three years experience working in business development, consultancy, marketing or communication and be comfortable multitasking in a startup environment.

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Trainer Profile: Leo Cendrowicz

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Leo has worked as a journalist for over two decades, reporting from around the globe for dozens of titles on a plethora of issues – from reporting EU affairs in Brussels to covering the Zimbabwe elections in 2013. He was a longtime correspondent for Time in Brussels and his work has appeared in the Guardian, The Independent, The Financial Times and The Hollywood Reporter. He also edits The Economist Guide to the European Union. 

Leo is Clear Europe’s lead writer and has written and edited numerous conference reports, speeches and articles for our clients. He has also delivered training on how to report the EU in Vietnam and guided journalists on study tours of Brussels. 

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June Newsletter

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TELL US A STORY

On June 13, actor, author and film director Danny Scheinmann (pictured above) held a masterclass on the importance of telling simple, concrete and credible stories in business. Around 50 people came to see Danny explain how to make stories sticky by using emotions, painting pictures and showing what’s at stake. Afterwards, Danny signed copies of his new novel, The Half Life of Joshua Jones. Here are a few photos to remind you of a great evening.

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How Brussels Journalists View Their Sources

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Journalists love Twitter, favour personal contacts over press releases, rate NGOs highly and companies poorly, and think that PR people don’t understand their needs. These are some of the key takeaways from a major survey of Brussels-based correspondents written and published by Dober Partners today.

The poll of 80 correspondents, almost 10% of the total number in Brussels, offers a unique insight into what journalists are looking for from the army of communicators that tries to influence them.

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Five Takeaways From Reuters’ Future Of Digital News Report

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Trust in the media is down, online video use is up, more and more people get their news on mobiles and social media and consumers are still not willing to pay for online news. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism.

Here are five takeaways from the report, which is based on a survey of 50,000 online news consumers from 26 countries:

  1. Social media for news is growing

Just over half say they use social media as a source of news, while around one in ten say it is their main source. Facebook is the biggest platform for finding, consuming and sharing news (44%), while over a quarter of 18-24s say social media (28%) is their main source of news, overtaking television (24%) for the first time.

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Trainer Profile: Isabelle Leonard

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Isabelle Leonard is a passionate public relations practitioner whose career has spanned two continents. Specialising in crisis communication, the highlight of Isabelle’s career came in 2006 when she won the European Sabre award. Commonly known as the Oscars of Communication, Isabelle beat four other competitors for the honour. In the past, Isabelle has worked for organisations such as the Guggenheim Museum in New York where she worked on making films for temporary exhibits. One year later she moved back to Brussels and began working for Interel, where she was a senior consultant for international clients. Today, Isabelle owns her own communication firm, Art & Facts, combining her love for public relations with her love of art. Isabelle’s next project will be to move into documentary making – in between giving clients advice on how to construct PR plans of course.

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Everything you wanted to know about the Brussels Press Corps but were afraid to ask

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Just over two years ago, we published a detailed breakdown of the Brussels press corps that shattered two myths: that the number of journalists reporting on the EU is shrinking – it has constantly grown – and that Brussels has the largest concentration of international correspondents in the world (that would be London.)

We followed that up with a piece on ‘10 Things You Need to Know About the Brussels Press Corps’ that contained such sparking nuggets of information as: almost half the correspondents based in the EU capital work alone, Chinese news agency Xinhua has 23 accredited correspondents and French reporter Jean Quatremer has the most followers on Twitter (still true.)

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