SERIOUS SUBSIDIES
Did you know that if you’re a small company based in Brussels, you can get up to 50% of your costs for a coaching session with Clear Europe paid for by the regional government? Our business and communication manager Aurélie has the low-down on how to boost your skills on the cheap. Check out the details.
Did you know that employers and employees can benefit from financial support and subsidies for training courses? If you are based in Belgium, there are two ways of slashing the cost of your training with us. Cefora offers subsidies for both employers and employees, while the Small Business Act reimburses up to 50% of the cost of training for small and medium-sized firms in the Brussels-Capital region.
Make sure you meet the general conditions to apply and do not hesitate to contact us if you have any questions regarding the coaching options we offer and ways we can help you reduce the costs of your training.
FIGHTING FAKE NEWS
Fake news is a scourge spread with lightning speed thanks to social media. In a guest article for Clear Europe, Ethical Journalism Network Director Aidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation, and dubious claims. Read Aidan’s 7 tips for fighting fake news.
Television journalists need experts that are available at short notice, know what they are talking about and can express themselves clearly and concisely, said Deutsche Welle Brussels correspondent Catherine Martens at a meeting of NGO communicators Monday.
HOW TRUMP HAS UPENDED MEDIA POLICY
Instead of telling the truth, Trump lies with shameless abandon. Instead of courting the electorate, he insults large chunks of it. And instead of currying favour with the press, he wages war on it. Our MD Gareth Harding on how Trump has broken almost every media relations rule and what this means for communication and PR professionals.
Danny Scheinmann is a professional storyteller, theatre actor, film-maker, bestselling novelist and an award-winning screenwriter. He’s an expert in storytelling techniques and has worked with large businesses such as Microsoft, Kingfisher and Nokia to help them use storytelling to engage with their audiences and make their messages stick. As an actor, Danny has performed at the National Theatre, Birmingham Repertory, Royal Shakespeare Company and in many film and TV shows. His debut novel, Random Acts of Heroic Love, was a bestseller in the UK, while his second book, The Half Life of Joshua Jones, was released last year.
Read More
Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.
Instead of telling the truth, Trump has lied with such shameless abandon that a whole new lexicon has had to be invented to describe the parallel universe the president lives in. Post-truth has elevated baloney to the level of the possible, alternative facts are wheeled out to disprove demonstrable evidence and fake news is used as an insult against anyone who dares question the president’s policies.
NEWS & BOOZE
Thanks to the 60 people who showed up for our inaugural News & Booze evening with Euractiv’s James Crisp on 16 January. Co-hosted by Clear Europe, Conscience Consulting and Eurodad’s Julia Ravenscroft, the monthly meeting is aimed at our NGO friends working in communication. The next soirée will be on 27 February and will focus on how to use data to tell better stories. Please sign up here.
Jelle Annaars has worn many hats in the communication industry. Originally a copywriter and content marketer, Jelle fell into media training by chance. Asked to fill the shoes of a colleague who ran media trainings for Voice, Jelle never looked back and has hosted that same training session more than ten times since. In March 2016, Jelle was awarded an honourable mention in the Gouden Veer competition, which recognises best-practice in Belgian communication. He has also created copy for BNP Paribas and the European Parliament and was the first Copyblogger Certified Content Marketer in the Benelux. Jelle is excited about the future of a smarter media training industry and wants to help clients understand how they can use social media and blogs to advance their business. When he’s not conducting trainings himself, Jelle often finds himself attending trainings on media training.