How to craft a communication strategy that is clear, targeted and achieves your goals.
From media to advertising and social networks, new communication channels are multiplying. At the same time, audiences are now multi-platform and their attention is harder to hold than ever before.
To build a strong communication strategy, you need to do more than simply be present across channels. You need an integrated digital presence and an overarching message that connects your organisation to the people who matter.
In this course, we’ll help you navigate an increasingly complex communications landscape and position your organisation clearly and successfully.
What you'll learn
In this training, you’ll understand how to create a communication plan that positions your organisation clearly and reaches your audience.
In this workshop, you will learn how to define your communication goals, audiences, messages and prioritise the channels that are most important to you.
By the end of the course, you should have developed a clear communication plan for your organisation and understand how to implement it.
Programme
Communication Strategy
1
The role of strategic communications
- What strategic communications is and why it matters
- Aligning communications with your organisation’s goals
- Understanding the key components of a communication plan
2
Crafting your communications strategy
- Setting clear communications objectives
- Conducting a situation analysis and understanding where you stand today
- Identifying who your audiences are and what they care about
- Defining your message and position
3
Choosing your communications channels
- Selecting the right channels based on your goals and audiences
- Internal vs external communications
- Owned media: website, email marketing and social media
- Earned media: media, press and events
- Paid media: display, social and search advertising
4
Implementing your communication plan, considering time and resources
- Assessing internal resources, including team, budget and time
- Building a realistic timeline
- Defining message frequency, scheduling and review process
- Assigning roles and responsibilities
5
Refining your strategy
- Defining the right metrics for your objectives
- Reviewing performance and adapting your strategy over time
What's included?
- 100% hands-on training with real case scenarios and exercises
- Led by seasoned trainers with strong communication backgrounds
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts
Potential add-ons:
- Use of our beautiful Brussels training facilities
- Follow-up sessions
- One-to-one coaching
- Communication audits
- Content creation
- Attendance certificates
Is this course for you?
This course is designed for anyone looking to communicate in a more integrated, strategic and effective way.
It focuses on developing a clear communication strategy or sharpening the one already in place.
It can be tailored to specific organisations, including international organisations, NGOs, and companies, as well as to different audiences, from policy makers to consumers.
This workshop can also be combined with other courses, such as crisis communication, message development or social media.
Meet our trainers
Our trainers live and breathe communication and have helped hundreds of organisations develop strategies that work.
Your trainer for this course will be Jo Sullivan, Solenn Honorine or Nicholas Bruneau. They bring solid experience in developing and implementing communication strategies for a range of organisations, from big multinationals to small NGOs.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure your communication strategy helps to achieve your business goals.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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