How to craft clear, concise and compelling messages that stick.
Messages are at the heart of communication. Get them right internally and you’ll be able to communicate more clearly, coherently and convincingly externally. Get them wrong and your communication becomes messy, fragmented and muddled, with potentially disastrous consequences for your organisation.
In this course, you’ll learn how to create crisp, cogent and cohesive messages that can be used in any communication setting. Ready to make your message land?
What you'll learn
In this workshop we’ll help you develop messages that resonate with your target audiences.
For messaging to be effective, your whole team needs to understand, embrace and consistently integrate your key messages across campaigns and communications. Every text, speech and interview should live and breathe your key messages.
This workshop takes a hands-on approach to message development. You’ll learn how to shape messages that lead to clear, confident and consistent communication on issues relevant to you and your organisation.
Programme
Message Development
1
Knowing your goal
- Clarifying the aim of your messages
- Understanding how your messages fit into your communication strategy
2
Creating your message house
- Understanding the role of a message house
- Identifying your top-line message
- Crafting clear sub-messages
3
Backing up your messages with evidence
- Using accurate, well-sourced data to make your messages credible
- Painting pictures with numbers to make data memorable
- Using stories, anecdotes and examples to connect with audiences
4
Nailing the messaging principles
- Few: Avoid message overload. Three is the magic number.
- Clear: know exactly what you want to say and say it as simply as possible
- Strong: communicate your message with confidence and directness
- Concrete: avoid vague messages
- Relevant: show why your message matters and how it affects your audience
5
Knowing your audience
- Identifying your key audiences
- Adapting your messages to your different audiences
6
Pushing out your message
- Articulating your call to action
- Identifying which channels to use
- Measuring messaging success
What's included?
- 100% practical training featuring real case scenarios and exercises
- Tailored to your needs, with no off-the shelf-slide decks
- Delivered in-person or online - whichever suits you
- Delivered by experienced trainers with real-world expertise crafting messages
- Workshops whenever you want, wherever you are
- Flexible duration: One day, multiple days? You decide
- Course handouts and supporting materials
Potential add-ons:
- Use of our training facilities
- Attendance certificates
- Follow-up sessions
- Consulting support
Is this course for you?
This course is designed for anyone who needs to sharpen their messages to make them stickier.
Whether you’re a communications professional, media spokesperson, senior leader or policy adviser, this course will help you hone your messaging skills so you can communicate more effectively.
It can be adapted to all levels of experience depending on your organisation’s needs.
Meet our trainers
Our experienced trainers bring decades of hands-on messaging expertise.
For this course, your trainer will be Jo Sullivan, Brandon Mitchener or Nicholas Bruneau, all seasoned communication professionals in the field.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you gain actionable skills to make your messages matter.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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