Learn to write speeches that engage, enlighten and entertain your audience.
What makes one speech memorable and another utterly forgettable?
Delivery plays a part – check out our course on public speaking for more tips on that. But content is crucial too. Almost all great speeches in history were written – and written following a handful of tried and tested rules that we can help you learn. Want to learn how to write a spellbinding speech?
What you'll learn
In this workshop we’ll give you tips on how to write speeches that stick in people’s minds, not send them to sleep!
During this course we will teach you the secrets of writing speeches that tell stories, connect with your audience and make your point clearly, simply and powerfully. You’ll learn how to prepare, structure and write speeches – and speaking notes – that are personal, colourful and conversational.
Programme
Speechwriting
1
Preparing your speech
- What kind of speech is it? Keynote? Panel discussion? Q&A?
- Who’s your audience? How much do they know? What do they want to know?
- What’s the aim of your speech? To inform, persuade, inspire?
2
Focusing your speech
- What’s the subject of your speech in a nutshell?
- What’s the central argument you want to make?
3
Structuring your speech
- Open with a bang
- Set out the problem
- Suggest a solution
- Inspire action
4
Writing your speech
- How to grab your audience’s attention – and keep it
- How to connect: make it personal, keep it conversational, tell a story
- Rhetorical devices that will add spice to your speech
- Keeping it short and simple: axing jargon, cutting words, speaking conversationally
5
Rehearsing your speech
- Making sure the timing is spot-on
- Translating written words into spoken ones
- Editing for clarity, fluency and intonation
What's included?
- 100% practical training featuring real case scenarios and exercises
- Tailored to your needs, with no off-the shelf-slide decks
- Delivered in-person or online - whichever suits you
- Delivered by experienced trainers with real-world crisis expertise writing speeches for CEOs and political leaders
- Workshops whenever you want, wherever you are
- Flexible duration: One day, multiple days? You decide
- Course handouts and supporting materials
Potential add-ons:
- Follow-up sessions
- Expert guidance to help you draft, polish or rehearse your speech
- Use of our beautiful Brussels training facilities
- Attendances certificates
Is this course for you?
This course is designed for anyone who needs to write speeches or speaking notes but is unsure how to prepare or structure them.
Whether you’re a communication professional, media spokesperson, policy adviser, public servant, politician or business leader, this course will help you write speeches that engage and enlighten your audiences.
It can be adapted to all levels of experience depending on your organisation’s needs.
Meet our trainers
Our experienced trainers bring decades of speechwriting expertise.
For this course, your trainer will be either Gareth Harding or John Holland, former journalists who have written countless speeches for senior politicians and CEOs.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you gain actionable skills to confidently manage any crisis.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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Curious about how to write speeches?
Contact - Speechwriting
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