How to make the most of LinkedIn to achieve your goals and build content that resonates.
With over 1 billion users and 67 million companies, LinkedIn is the world’s largest professional networking platform. Regardless of the sector, maintaining a strong presence on LinkedIn and creating content that resonates is key for reaching your target audience and influencing decision makers.
But with new features rolling out every week, countless targeting possibilities and a growing mix of content formats, knowing what truly works can be tricky. We help you get the most out of LinkedIn for your organisation, without the guesswork. Want better results from LinkedIn?
What you'll learn
In this training, you’ll learn how to make LinkedIn work for you, your brand or your organisation.
In this hands-on course, you’ll learn how to use LinkedIn confidently and define a content strategy that connects you with the right audience and helps you achieve your goals.
We’ll show you how to create or optimise your company profile, explore LinkedIn’s built-in features, outline a clear content strategy, explore paid media options and understand how to measure and improve your performance over time.
Programme
LinkedIn Training
1
Why LinkedIn matters for your organisation
- Understanding how LinkedIn works and its role for organisations
- Looking at the trends shaping the platform and what they mean
- Getting to know the latest algorithm updates and features
2
Setting your company pages for success
- Exploring the differences between company pages and personal profiles
- Nailing the principles of a great company page
- Auditing and optimising your organisation’s page
3
Outlining your LinkedIn strategy
- Defining clear goals
- Identifying your target audience and how to reach them
- Clarifying your messaging and tone of voice
- Developing an effective, consistent and realistic content plan
4
Delving into content on LinkedIn
- Finding content inspiration, from competitors to research
- Understanding the differences between organic and sponsored content
- Writing better posts: hooks, bodies and calls to action
- Exploring LinkedIn’s content formats and best practices
5
Expanding your reach
- Getting started with LinkedIn ads
- Exploring key targeting features and ad formats
- Other ways to grow your reach: activating followers, partnerships, LinkedIn groups and employee voices
6
Measuring your performance on LinkedIn
- Understanding what good performance looks like on LinkedIn
- Measuring organic and paid performance
- Considering qualitative performance
Iterating and improving with A/B tests
What's included?
- 100% hands-on training with real case scenarios and exercises
- Led by experienced trainers with strong social media expertise
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts
Potential add-ons:
- Use of our training facilities
- Follow-up sessions
- Page and content audits
- Content production and strategic advice for LinkedIn
- Attendance certificates
Is this course for you?
This course is for anyone wanting to build their presence on LinkedIn or fine-tune their current strategy.
This course is designed for anyone seeking to build or refine their presence on LinkedIn, regardless of sector, audience or approach. It can be adapted for organisations, including EU institutions, NGOs and trade associations, multinational corporates and even personal profiles.
Depending on your needs, this workshop can be tailored to different knowledge levels, explore LinkedIn advertising and campaign setup in more depth, focus on employee advocacy and thought leadership, or integrate modules from other workshops.
Meet our trainers
Our trainers know LinkedIn inside out, with experience across sectors, audiences and markets.
Your trainer for this course will be either Merícia Teles or Jacques Foul. Both have hands-on experience implementing LinkedIn campaigns targeting various countries and audiences, from corporates to policymakers.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you learn how to harness social media to achieve your business goals.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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Want to make LinkedIn work for your organisation?
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