How to use AI to work smarter and communicate more effectively.
Artificial intelligence (AI) is rapidly changing how we work and communicate. Whether it’s for boosting productivity, supporting market research or levelling up content creation, AI is already being used by communicators, policy officers and public affairs professionals every single day.
But knowing how to navigate these tools and refine their outputs can be make-or-break for working faster, producing sharper content and communicating more effectively. Want to level up your communication with AI?
What you'll learn
In this workshop, you’ll learn how AI can support your communication and save you time.
In this training, you’ll learn how AI works, explore handy tools for communication and public affairs, master prompting techniques that deliver strong outputs and learn how to improve them. Skip the off-the-shelf AI courses. With us, you’ll dive straight into the tools that matter most for you and your team.
Programme
AI for Communicators
1
Kickstarting AI
- Understanding how AI works and the different types of tools out there
- Discovering how AI can support communication, policy, and public affairs work
- Checking out real examples and cases of AI in action
2
AI applications for communication
- Understanding how AI can support communication work
- Exploring AI applications for research, trend forecasting, social listening, content ideation, campaign performance, crisis management, media monitoring, data analysis and reporting
3
Starting with research
- Mastering AI research tools such as Perplexity.ai, Gemini Deep Research, Copilot Researcher, and ChatGPT Deep Research
- Structuring recurring research and monitoring tasks
- Using AI to conduct market studies, competitive analysis, sentiment analysis, and trend forecasting
4
Prompting and refining outputs
- Crafting prompts that deliver high-quality outputs
- Tweaking AI outputs effectively
5
Adopting AI in your team
- Integrating AI tools into existing workflows seamlessly
- Best practices for using AI safely and effectively
What's included?
- Fully hands-on training using AI tools from the start
- Practical exercises and case scenarios tailored to your company
- Led by experienced trainers
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts
Potential add-ons:
- Use of our beautiful Brussels training facilities
- Follow-up sessions
- One-to-one coaching
- AI workflows auditing and consulting support
- Library of ready-to-use prompts
- Certificates
Is this course for you?
This course is for communication professionals looking to get the most from AI in their everyday work.
This workshop is designed for professionals in communication, policy and public affairs who want to get started with AI in their daily work or take its use to the next level.
This workshop can be tailored to your team’s knowledge level (from beginner to advanced), focus on specific AI tools or exclude those restricted by your organisation. It can also be combined with other sessions, such as our Writing with AI course.
Meet our trainers
Our trainers aren’t AI bots, but real-world professionals with deep expertise in AI and communications.
Your trainer for this course will be either Sebastián Rodríguez or David Grunewald, both experienced professionals with in-depth knowledge of AI, having trained hundreds of professionals and implemented multiple AI project across the EU.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you learn how to use AI to ramp up productivity and boost your communications.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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