How to write website content that is easy to read, find and share.
Publishing content online isn’t hard. Getting it in front of the right audience is. Every second of the day, there are over 6 million searches on Google. But with trillions of pages in its index, it’s easy to get your content buried in the depths of Google search results and skimmed past.
At the same time, with AI now also dominating the discovery scene, you need to make sure your content is accessible and citable by AI tools like ChatGPT and Claude.
This workshop will help your draft pages and articles that are findable, readable and engage your readers. Ready to craft content that gets results?
What you'll learn
In this training, you’ll learn to how to craft pages and articles that your audience wants to read and that Google and AI can find.
In this practical course, you’ll understand how people consume and scan content online, how it gets identified and indexed by search engines and how to structure it so it’s not invisible to AI tools.
You’ll learn how to structure your web content, so it applies the core principles of SEO (search engine optimisation) and GEO (generative engine optimisation). You’ll review writing examples from your own website, your competitors and successful case studies from your industry.
Programme
Web Content Writing
1
Before you start writing
- Setting goals for your content
- Identifying your audience and understanding how they read content online
- Defining your tone of voice and style
2
Writing content for the web
- Making your copy scannable, readable and findable
- Structuring your pages, articles and blogs effectively
- Writing compelling headings
- Adding value in the body of your article and using calls-to-action
- Enriching your content with images, videos, and other resources
3
Getting found on Google and cited by AI
- Understanding SEO and why it matters
- Identifying the right keywords and search intent
- Adding links into your article properly
- How AI is changing the way content is discovered and consumed
- Tips for getting your organisation and articles cited by AI tools
4
From publishing to performance
- Analysing the performance of your web content
- Using Google Analytics and Search Console
- Iterating and improving your content
- Using learnings to inform future content
What's included?
- 100% hands-on training with real case scenarios and exercises
- Led by trainers with solid experience in web content writing
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts
Potential add-ons:
- Use of our training facilities
- Follow-up sessions
- Website content audits
- Web copywriting services
- Certificates
Is this course for you?
If you’re looking to write clearer, more compelling and optimised content for websites, then this course is for you.
This course is for anyone who writes or oversees content writing for websites, regardless of sector, audience or experience level. It’s for those seeking to position their pages higher in search results and ensure they’re cited by large language models, such as Claude and ChatGPT.
Depending on your needs, this workshop can be tailored to different knowledge levels, explore SEO strategy and keyword research in more detail, integrate other content formats (such as newsletters and social media) or go further on tracking and measuring performance.
Meet our trainers
Our trainers have worked with organisations of all shapes and sizes to help them write web content that performs.
Your trainer for this course will be Merícia Teles, Jacques Foul or Rhea Wessel. They all have solid experience in web copywriting and have planned, drafted, and edited blogs, articles, and web pages for a wide range of audiences, markets, and goals.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you learn how to write web content that achieves your goals.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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