Gareth Harding

Gareth Harding

October Newsletter 2017

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IMPRESSING WITH PRESS RELEASES

Press releases are still a major source of news for journalists. However, as Brussels-based correspondent James Crisp points out, many press releases contain no news whatsoever. And even when there is news, it is often buried, the quotes are unquotable and the text stuffed with technocratic jargon.

On November 7, our MD Gareth Harding will offer his tips and tricks on how to write sparkling press releases drawn from over 25 years as a journalist, political communicator and media coach. Among them:

  • Only send press releases if you have real news for journalists.
  • Trumpet your news in the headline or first sentence. Don’t bury it at the bottom.
  • Craft quotes that voice strong opinions in vivid language.
  • Axe all jargon, make your messages punchy and provide plenty of context.
We have a limited number of places left for this course so sign up today!

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September Newsletter 2017

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SKILL UP THIS AUTUMN

“What we have here is failure to communicate.” Remember that famous line from Cool Hand Luke? We think about it all the time at Clear Europe because so often we see organisations failing to communicate clearly and concisely. So this autumn we are offering 10 media and communication masterclasses that are open to everyone, affordably priced and taught by our experienced comms pros. We still have some places for our October courses, so book a place now:

                          October 5                    How to Write Clearly 

                          October 10                  Effective Public Speaking 

                          October 19                  Mastering Media Interviews 

                          October 25                  Social Media Campaigning 

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How to write a killer CV – 15 dos and don’ts

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Reading CVs and cover letters is like smoking cigarettes – one or two won’t harm you but constant exposure will.

Unfortunately, in my line of work – managing a small communication company and finding internships for American students in Brussels – I am exposed to more CVs than most would consider healthy.

This is not a dig at the quality of the candidates, who are often more skilled, more educated and more motivated than I am with their double masters, four to five languages and experience working in nine countries. It stems more from an honest desire to help talented people get the jobs they want without making basic mistakes. So here are 15 tips for writing a better CV, with apologies to all those anonymously quoted:

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March Newsletter

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FIGHTING FAKE NEWS

Fake news is a scourge spread with lightning speed thanks to social media. In a guest article for Clear Europe, Ethical Journalism Network Director Aidan White explains how journalists – and others who use social media platforms to share information – can avoid spreading lies, misinformation, and dubious claims. Read Aidan’s 7 tips for fighting fake news.

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How Trump ripped up the media relations playbook – and what this means for PR folk

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Donald Trump has been in office just over a month but has already broken almost every rule in the press relations playbook used by communication advisers, media trainers and PR gurus for decades.

Instead of telling the truth, Trump has lied with such shameless abandon that a whole new lexicon has had to be invented to describe the parallel universe the president lives in. Post-truth has elevated baloney to the level of the possible, alternative facts are wheeled out to disprove demonstrable evidence and fake news is used as an insult against anyone who dares question the president’s policies.

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How Brussels Journalists View Their Sources

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Journalists love Twitter, favour personal contacts over press releases, rate NGOs highly and companies poorly, and think that PR people don’t understand their needs. These are some of the key takeaways from a major survey of Brussels-based correspondents written and published by Dober Partners today.

The poll of 80 correspondents, almost 10% of the total number in Brussels, offers a unique insight into what journalists are looking for from the army of communicators that tries to influence them.

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Everything you wanted to know about the Brussels Press Corps but were afraid to ask

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Just over two years ago, we published a detailed breakdown of the Brussels press corps that shattered two myths: that the number of journalists reporting on the EU is shrinking – it has constantly grown – and that Brussels has the largest concentration of international correspondents in the world (that would be London.)

We followed that up with a piece on ‘10 Things You Need to Know About the Brussels Press Corps’ that contained such sparking nuggets of information as: almost half the correspondents based in the EU capital work alone, Chinese news agency Xinhua has 23 accredited correspondents and French reporter Jean Quatremer has the most followers on Twitter (still true.)

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