
IMPRESSING WITH PRESS RELEASES
Press releases are still a major source of news for journalists. However, as Brussels-based correspondent James Crisp points out, many press releases contain no news whatsoever. And even when there is news, it is often buried, the quotes are unquotable and the text stuffed with technocratic jargon.
On November 7, our MD Gareth Harding will offer his tips and tricks on how to write sparkling press releases drawn from over 25 years as a journalist, political communicator and media coach. Among them:
- Only send press releases if you have real news for journalists.
- Trumpet your news in the headline or first sentence. Don’t bury it at the bottom.
- Craft quotes that voice strong opinions in vivid language.
- Axe all jargon, make your messages punchy and provide plenty of context.








