We are looking for a Communication and Business Development Manager to join our small but growing team in Brussels. Our ideal candidate is someone who is media-savvy, super-techy, passionate about clear communication and enthusiastic about promoting an exciting young company. You will have at least three years experience working in business development, consultancy, marketing or communication and be comfortable multitasking in a startup environment.
Journalists and media professionals are increasingly turning to social media to publish and promote their work, yet more than half say it has affected their productivity and is undermining traditional journalistic values. These are some of the key findings from Cision’s Global Social Journalism Study 2016, which explores the ways social media affects how journalists and media professionals work and how they communicate with PR professionals.
Most of those surveyed believe social media has ‘fundamentally changed their role as journalists and enables them to be more engaged with their audiences’. Over half of respondents in France and Canada and 48% in the US say they cannot conduct their work without social media, yet the majority of those surveyed don’t agree that social media has made them more productive at work.
Leo has worked as a journalist for over two decades, reporting from around the globe for dozens of titles on a plethora of issues – from reporting EU affairs in Brussels to covering the Zimbabwe elections in 2013. He was a longtime correspondent for Time in Brussels and his work has appeared in the Guardian, The Independent, The Financial Times and The Hollywood Reporter. He also edits The Economist Guide to the European Union.
Leo is Clear Europe’s lead writer and has written and edited numerous conference reports, speeches and articles for our clients. He has also delivered training on how to report the EU in Vietnam and guided journalists on study tours of Brussels.
TELL US A STORY
On June 13, actor, author and film director Danny Scheinmann (pictured above) held a masterclass on the importance of telling simple, concrete and credible stories in business. Around 50 people came to see Danny explain how to make stories sticky by using emotions, painting pictures and showing what’s at stake. Afterwards, Danny signed copies of his new novel, The Half Life of Joshua Jones. Here are a few photos to remind you of a great evening.
Trust in the media is down, online video use is up, more and more people get their news on mobiles and social media and consumers are still not willing to pay for online news. These are some of the key findings from this year’s Digital News Report from the Reuters Institute for the Study of Journalism.
Here are five takeaways from the report, which is based on a survey of 50,000 online news consumers from 26 countries:
Just over half say they use social media as a source of news, while around one in ten say it is their main source. Facebook is the biggest platform for finding, consuming and sharing news (44%), while over a quarter of 18-24s say social media (28%) is their main source of news, overtaking television (24%) for the first time.
Isabelle Leonard is a passionate public relations practitioner whose career has spanned two continents. Specialising in crisis communication, the highlight of Isabelle’s career came in 2006 when she won the European Sabre award. Commonly known as the Oscars of Communication, Isabelle beat four other competitors for the honour. In the past, Isabelle has worked for organisations such as the Guggenheim Museum in New York where she worked on making films for temporary exhibits. One year later she moved back to Brussels and began working for Interel, where she was a senior consultant for international clients. Today, Isabelle owns her own communication firm, Art & Facts, combining her love for public relations with her love of art. Isabelle’s next project will be to move into documentary making – in between giving clients advice on how to construct PR plans of course.
STORYTELLING MASTERCLASS AND BOOK SIGNING
Join us as actor, author and film director Danny Scheinmann (pictured above) leads a free, two-hour masterclass on the importance of storytelling for business on Monday 13th June. Danny will also be signing copies of his latest novel The Half Life of Joshua Jones over bubbles and nibbles.
SILICON JOURNALISM – HOW TECH COMPANIES ARE BECOMING MEDIA GIANTS
After Facebook’s recent launch of Instant Articles, we look at how tech companies are becoming more influential in the media industry. As platforms like Snapchat become publishers, what effect will this have on journalism?
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More than nine in ten journalists prefer to be pitched by email rather than phone and over half rely on social media to write their stories. These are some of the headline conclusions from Cision’s State of the Media Report 2016, which explores journalist practices in the United States and Canada in 2015 and looks at future challenges and trends.
A key difference from previous years is the way journalists prefer to be approached by communication professionals. 93% of journalists said email was the best pitching platform, while 37% considered the phone off limits.
But what makes journalists follow up the pitch? In the US, 54% said they would pursue the pitch if all the details were included, while 13% of journalists only followed it up if they had a personal connection with the PR person. Surprisingly for a profession enamoured by scoops, only 7.5% considered exclusivity as important.
