How to grow your audience on social media’s most visual platform
Instagram, thanks to its mobile-first design and its ties to parent company Facebook, has exploded in recent years as one of the most-used social media platforms.
Our new course on mastering digital marketing will tell you all you need to know about how to sell your product, idea or service through search engines, newsletters, websites and social media channels.
But first, check out our infographic below on what to do if you’re looking to turn a curious potential customer into a loyal client.
MARKETING & COMMUNICATION INTERN
Clear Europe is looking for a marketing and communication intern to help promote our services both online and off. You will also be expected to update the website and social media accounts, help write our monthly newsletter, do some basic administrative tasks and organise training courses, press trips and networking events in Brussels.
The position is paid, full-time and for six months.
MAKE YOUR QUOTES QUOTABLE
The notion of ‘influencers’ has been all the rage in Brussels recently. Understandably. In the real world, influencer marketing – the practice of teaming up with influential people to help promote an organisation or product – can be highly effective.
The principle of influencer marketing is not new. We’ve all sniggered at grainy ads from the 50s featuring doctors flogging cigarettes that do wonders for a niggly sore throat. And in public affairs, we’ve also been at it for years – think pharma and patient groups, or agrochemicals companies and farmers – but calling it stuff like key opinion leader mobilisation (or whatever).
But in the social media age, the concept of influencer marketing has moved on a notch:
· It is far easier to build a public platform, so there are simply more people who are influential (as well as plenty more who think they may be, but patently are not)
· Similarly, it is easier to get an influencer in front of those one is seeking to influence online than it is offline
· Higher levels of mistrust in entities like industry and media makes credibility harder to attain, and influencers can help
Cue: lots of people, including public affairs practitioners, with high hopes for online influencer marketing.
What?
Clear Europe is a Brussels-based communication agency that specialises in media and journalism training, copywriting and strategic communication advice.
We are looking for a business and marketing intern to help promote our services both online and off. You will also be expected to update the website and social media accounts, do some basic bookkeeping and attend events and conferences in Brussels.
The position is unpaid and therefore only suitable for university students as a ‘convention de stage’ for academic credit. However, we can pay a small daily allowance for travel and meals.
Students would be expected to work a minimum of three days a week for at least three months.