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November Newsletter 2017

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MAKE YOUR QUOTES QUOTABLE 

There are two quotes in the tweets above and both are terrible. Why? Because they are crammed with jargon (#EuropeanSemester, #PillarOfSocialRights), obsessed with process (#EURoad2Sibiu) and full of stuffy technocratic language like ‘social dimension’ and ‘country specific recommendations’.
So how do you craft a cracking quote?
  • Use colourful, vivid language that paints a picture.
  • Voice strong opinions rather than bore people with facts, context and process.
  • Make use of rhetorical devices like contrast and repetition.
  • Cut all jargon, process and acronyms. Use clear, simple language.
You can find more tips on how to write sticky soundbites in Gareth Harding’s article here. Or sign up for his masterclass on Working with Journalists on December 12.

BRUSH UP YOUR PRESENTATION SKILLS

Do you dread giving presentations more than going to the dentist? If so, join our Presentation Skills training with Elizabeth Van Den Bergh on November 29. In addition to public speaking tips on how to pace your speech, project your voice and engage your audience, Elizabeth will offer advice on how to design attractive slides andcoordinate the spoken and visual elements of your presentations.

Save your seat here.

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THE MYTH OF INFLUENCER MARKETING 

In the marketing world, influence comes from being able to help sell a product. In Brussels, the product for sale is policy impact.

So how can you influence policy online? Our social media trainer Steffen Moller argues against drawing up an ‘influencer’ list. Instead, become influential online yourself by creating high-quality content, he urges. Read more.

On December 5, Steffen is delivering an open course on Mastering Social Media for Clear Europe. Book now.

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DON’T MESS WITH JON

Two social media tips: If you’re going to have a pop at someone on Twitter, make sure you’ve read their profile first. Secondly, make sure the person you’re having a pop at isn’t our social media expert Jon Worth.

Here’s why: On November 20, one of Britain’s best-known journalists – former Sunday Times editor and BBC broadcaster Andrew Neil – questioned Jon’s right to sound off about German politics. This was Jon’s epic reply, which by the end of the following day had been liked over 14,000 times:

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SOME NEWS, LOTS OF BOOZE 

For the last 2017 session of News and Booze on December 11, Martin Atkin will share his experience on what works – and what doesn’t – when it comes to campaigning. Martin has worked for several major NGOs: Greenpeace, WWF, Fairtrade and is now at Eurodad. Save the date and register here.

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THINGS WE’VE LIKED ON SOCIAL MEDIA

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About Gareth Harding

Clear Europe Managing Director and head of Missouri School of Journalism’s Brussels Programme. Former journalist and speechwriter.

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