November Newsletter 2017
MAKE YOUR QUOTES QUOTABLE
- Use colourful, vivid language that paints a picture.
- Voice strong opinions rather than bore people with facts, context and process.
- Make use of rhetorical devices like contrast and repetition.
- Cut all jargon, process and acronyms. Use clear, simple language.
BRUSH UP YOUR PRESENTATION SKILLS
Do you dread giving presentations more than going to the dentist? If so, join our Presentation Skills training with Elizabeth Van Den Bergh on November 29. In addition to public speaking tips on how to pace your speech, project your voice and engage your audience, Elizabeth will offer advice on how to design attractive slides andcoordinate the spoken and visual elements of your presentations.
Save your seat here.
In the marketing world, influence comes from being able to help sell a product. In Brussels, the product for sale is policy impact.
So how can you influence policy online? Our social media trainer Steffen Moller argues against drawing up an ‘influencer’ list. Instead, become influential online yourself by creating high-quality content, he urges. Read more.
On December 5, Steffen is delivering an open course on Mastering Social Media for Clear Europe. Book now.
DON’T MESS WITH JON
Two social media tips: If you’re going to have a pop at someone on Twitter, make sure you’ve read their profile first. Secondly, make sure the person you’re having a pop at isn’t our social media expert Jon Worth.
Here’s why: On November 20, one of Britain’s best-known journalists – former Sunday Times editor and BBC broadcaster Andrew Neil – questioned Jon’s right to sound off about German politics. This was Jon’s epic reply, which by the end of the following day had been liked over 14,000 times:
SOME NEWS, LOTS OF BOOZE
For the last 2017 session of News and Booze on December 11, Martin Atkin will share his experience on what works – and what doesn’t – when it comes to campaigning. Martin has worked for several major NGOs: Greenpeace, WWF, Fairtrade and is now at Eurodad. Save the date and register here.
THINGS WE’VE LIKED ON SOCIAL MEDIA
- Tired of no-brainer outcomes and holistic missions? This A-Z guide to business bullshit will help you cut out meaningless jargon.
- 45% of Turkish distrust the news they find on social media according to a recent report from the Reuters Institute for the Study of Journalism (RISJ).
- A day in the life of a Snapchat editor at the Economist. See what’s behind the scenes.
- Mission and values of 21st-century journalism by Katharine Viner, Guardian editor-in-chief.
- Half of EU citizens still think there is no problem with the depiction of women in the media and advertising.
- Digestible updates. Smarticles are the new way to get news on your (smart)phone.
- It’s a whole shifting news landscape when post-truth is elected word of the year. Trump’s tweets against fake news are still in full swing so what’s coming next?
- Hill+Knowlton Strategies had some ideas to combat fake news at the #EuroPCom conference. Facts matter but they don’t counter emotions.
- Don’t have time to learn something new? This is why you should make time.