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Tag John Holland

October Newsletter

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TELLING THE EU’S STORY BETTER

John has been busy putting his storytelling skills to good use in Turkey and the Balkans over the past few months. Together with our social media coach Steffen Thejll-Moller, he has led a series of trainings for the European Commission on how to tell the EU’s story better by focusing on values and emotions as well as data.

So far, John and Steffen have trained project managers in Bosnia, Kosovo, Albania, Macedonia and Turkey. Montenegro, a return journey to Ankara and a wrap-up session in Brussels are planned for later in the Autumn.

The pair have earned rave reviews from the 40+ participants at each workshop. “The trainers were very energetic, positive, open and supportive,” said one. “They worked perfectly as a duo,” said another. “The trainers are real experts in their field.” Not that we’re proud or anything!

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July Newsletter

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HOW TO TELL THE EU STORY

We’re often critical of the way the EU communicates. But we are delighted to be working with the European Commission to help project managers in future member states make EU funding more visible.

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Trainer Profile: John Holland

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John Holland is a former journalist turned media advisor who loves telling stories, listening to stories and being in the middle of stories. A former United Press International bureau chief in Vienna, John was also senior correspondent and Frankfurt bureau chief for CNBC Europe as well as a radio correspondent for CBS News. He has interviewed dozens of prominent figures, including CEOs, prime ministers and the former President of Serbia Slobodan Milošević. John’s career has spanned many continents, with the highlights including reporting live from Baghdad during the first Gulf War, being in Prague when the communist government fell in 1989 and covering the Rwandan genocide. He now helps clients master media interviews, speak more confidently in public and tell better stories.

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