How to grow your audience on social media’s most visual platform
Instagram, thanks to its mobile-first design and its ties to parent company Facebook, has exploded in recent years as one of the most-used social media platforms.
This past decade, we have witnessed firsthand what social media is truly capable of – the good, the bad and the incredibly ugly – and it’s been a wild ride from start to finish.
The second decade of the 21st century was the first in which social media became intricately woven into our everyday lives. So, with a new decade upon us, where do we go from here?
Advertising on social media isn’t what it used to be.
With increased competition and the never ending scandals plaguing virtually every channel, it’s no surprise that many social media managers are seeing a decrease in overall return on investment. Yet they still continue to invest more and more revenue into these channels.