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The best publishing tool you’ve probably never heard of

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Have you ever found yourself having to publish an article across multiple platforms and social media channels but with limited time to do it?

Annoying, right?

Well, there’s a new tool designed to solve that exact problem: StoryChief, a content marketing software that helps communicators, marketers and editorial teams publish SEO content in a fraction of the time.

Sound exciting? Let’s explore StoryChief further.

 

Multichannel publishing for multichannel communicators

In the last year or so, this company has been growing like crazy – and once you see it in action, you’ll easily understand why.

Publish on WordPress, Facebook, Twitter, LinkedIn, an email list, Medium and so much more with the click of a button.

Plus, the content management system is beautiful. You can embed photos, videos, links, galleries and even podcasts – all with the help of an SEO tool that ensures your posts are Google search-ready.

On top of the fact that it can save you loads of time, you can also track how well your content is performing. This is a great way for communicators to gauge where they should be spending their time, money and resources across their digital channels.

 

Collaborate within – and beyond – your team

Content creation is often a team effort. StoryChief was made with this in mind.

Collaborate with co-writers, editors and even hire freelancers within the tool.

And when someone is working on a post, it will lock the view for other collaborators, avoiding any clashes during editing. After all, there are few things more frustrating than having multiple people writing in the same document at the same time.

On top of that, you can assign posts to collaborators, set deadlines and manage your content calendar.

Want to unlock even more of StoryChief’s powers? Connect the tool to your favorite customer relationship management tool to capture leads directly from your post. Or connect to your favourite calendar app to sync your content calendar deadlines in real-time.

It’s the communication assistant you didn’t realise you needed – it’ll make you never want to go back to manually pushing out content again.

 

While StoryChief is an excellent tool, it’s worth noting that depending on how you have your blog and channels set up, there could be some things you’ll have to go in and edit after you hit publish.

WordPress, for example, can be a bit finicky about layout, font size, spacing, etc. Take a few moments to make sure you have everything tagged and formatted correctly on your blog.

Personally, I have a small mental list of around 4-5 little things I need to do after I publish an article – and while that can be a bit tedious, it still saves me a crazy amount of time in the end.

Also, if you need to publish more than five stories per month via StoryChief, the price sharply rises – from $10/month to $99/month – which may not be ideal for smaller companies with tight budgets.

Fortunately, there’s a free version, so it’s easy to check it out for yourself and see whether it can help you reach your communication goals.

 

If you need a tool to publish posts across your social media channels rather than a tool that also publishes across your blogs, products such as Sprout, Hootsuite or Buffer probably make more sense for your company.

And if you’re looking for something more focused on building a content calendar for your communication team, CoSchedule, Notion and Monday.com are great alternatives.

But if you’re looking for a tool that helps you manage your entire content marketing workflow seamlessly, StoryChief is the gold standard.

You can try it out for yourself to see how easy publishing can – and should – be for communicators.

 

About Ali Colwell

Ali Colwell is a social media trainer, copywriter and the Marketing & Communication Manager of Clear Europe. Her previous work includes helping finance and technology companies in Belgium and New York elevate their social media branding. She is a graduate of the Missouri School of Journalism and of Vlerick Business School.

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