In a policy environment defined by complexity, competing narratives and shrinking attention spans, one trend is becoming impossible to ignore: storytelling is emerging as the most powerful tool for shaping influence in 2026.  

This insight sits at the heart of the 2026 Policy Comms Trends Report by the European Campaign Playbook, a crowdsourced project built from the real experiences of communicators working inside the EU bubble. Gareth Harding, CEO and founder of Clear Europe, contributed to the report, offering his perspective on why stories matter more than ever. 

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6 tips for using TikTok to grow your digital audience

TikTok continues to be one of the most-used social media apps on the planet, especially by young people.

And while some people may shrug it off as a fad, it’s becoming increasingly clear that TikTok is here to stay – for now, at least.

Does this mean everyone needs to drop what they’re doing and start an account right this second? Not necessarily. But TikTok offers so many useful features that it seems crazy to dismiss it altogether.

With that said, let’s explore some of the ways you can use the platform to grow your digital audience. Read More