Our next open course on October 21 will focus on how to master social media professionally and will be lead by renowned blogger and online communications consultant Jon Worth. By the end of the workshop you will be able to identify where discussions important to you and your organisation are taking place online, develop a strategy to fit social media into your overall communications planning and understand the main pros and cons of different platforms such as Twitter, blogs, Facebook, LinkedIn, Google+, Flickr and Youtube.

Programme

• The case for social media – how it can help your organisation in the Brussels EU policy environment

• Social media success stories, and failures, to learn from

• Finding your audience online

• Building and optimising your social media presence

• Creating appropriate content on the right channels at the right time

• Analysing and improving your tactics

• Growing your numbers of followers and fans

• Engaging your audience and getting them to take action

The cost of the day-long course is €340. This includes a cool glass of cava at the end, but not VAT. For more details, and to register, please contact us

Trainer

Jon Worth has worked with EU institutions, trade associations, political groups, NGO and companies in Brussels and across Europe to help them improve their social media strategies, online written content and digital advocacy efforts. He is best known in Brussels for his blog – www.jonworth.eu – one of the longest running blogs about EU affairs. He has a small army of followers on Twitter, although he likes to claim size doesn’t matter. Some recent feedback on Jon’s last social media training for us: “Interesting, animated and fun.” “Absolutely awesome! Answered so many questions it blew me away.” “Knowledgeable, engaging, fun.”