So how can you feel more at ease with journalists and more at home in the brave new digital media world?
The aim of our next open course on November 18 is to help you understand what makes journalists tick and how to work with them to get more and better coverage. By the end of the day we want you to feel more comfortable dealing with reporters and more confident writing press releases, pitching stories and doing interviews.
- Media trends – What’s changing in the media world?
- Exercise: Targeting media: which type of media are you selling your story to – and why?
- Handling journalists – Insider tips on what drives them and how to approach them
- What is news? – The key to understanding journalists is knowing what makes a news story
- Selling your story – How to pitch news to a skeptical journalist
- Exercise – Pitching role-play
- Writing sparkling press releases and impressing at press conferences
- Exercise – Press release writing
- Interview tips and techniques
- Exercise – Mock interview with a reporter
The cost of the day-long course is €340. This includes a cool glass of cava at the end, but not VAT. For more details, and to register, please contact us
Gareth Harding is a journalism lecturer for the Missouri School of Journalism and the IHECS school of communication in Brussels. He has over 15 years experience reporting the European Union for publications such as European Voice, Time Magazine and United Press International. He has written a guide on ‘Reporting Brussels’ for journalists and given dozens of media trainings on how to handle the press.