June Newsletter
TELL US A STORY
On June 13, actor, author and film director Danny Scheinmann (pictured above) held a masterclass on the importance of telling simple, concrete and credible stories in business. Around 50 people came to see Danny explain how to make stories sticky by using emotions, painting pictures and showing what’s at stake. Afterwards, Danny signed copies of his new novel, The Half Life of Joshua Jones. Here are a few photos to remind you of a great evening.
BRUSSELS PRESS CORPS UPDATE
The total number of journalists accredited to the EU institutions was 955 as of late October 2015. Of these, 159 are freelancers – a massive jump from ten years ago when only 11 covered the EU. Intrigued by these stats and want to know more? Here’s everything you wanted to know about the Brussels Press Corps but were afraid to ask.
THE FUTURE OF NEWS IS DIGITAL
EU MATTERS
THINGS WE’VE LIKED ON SOCIAL MEDIA
- Up and coming social media tools you should know about.
- Media Bistro has a jargon buster to aid freelance writers.
- Make your content more sharable online.
- How to connect with influencers on social media.
- Facebook gets 8 billion views a day, but 85 percent of FB video watched without sound.
WHAT BRUSSELS JOURNALISTS THINK OF PR PEOPLE
Brussels-based journalists love Twitter, favour personal contacts over press releases, rate NGOs highly and companies poorly, and think that PR people don’t understand their needs. These are some of the key takeaways from a major survey of Brussels-based correspondents written and published by Dober Partners. Read the full report here.
TRAINER PROFILE – ISABELLE LEONARD
Isabelle Leonard is a passionate public relations practitioner whose career has spanned two continents. Specialising in crisis communication, Isabelle owns her own communication firm, Art & Facts, combining her love for public relations with her love of art. Check out her profile below.
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