How to use AI to write efficiently and effectively, without losing the human touch
From paper to screens and typewriters to computers, how we write has always evolved with technology. But nothing has transformed writing quite like artificial intelligence. The value of AI lies in using it as a tool to support your writing, rather than as a substitute for your creativity and judgement. This is why we designed this course: to help you write faster and sharper, while keeping your voice human and authentic.
What you’ll learn
In this workshop, you’ll learn how AI can fit into the writing and editorial workflow, master prompting techniques that produce high-quality drafts and refine them to match your voice and speak to your readers’ needs. All while keeping your writing accurate, nuanced and human.
Programme
What’s included
- → Fully hands-on training using AI tools from the start
- → Practical exercises and case scenarios tailored to your company
- → Led by experienced trainers
- → Flexible scheduling and location to fit your team’s availability
- → Delivered in-person or online. Whichever suits you
- → Course handouts
Potential add-ons
- + Use of our Brussels training facilities
- + Follow-up sessions
- + One-to-one coaching
- + AI workflows auditing and consulting support
- + Library of ready-to-use prompts
- + Certificates
Is this course for you?
This course is for professionals who want to enhance their writing and editing, without losing the nuance and clear messaging.
This hands-on workshop is designed for communications, policy and public affairs professionals who want to use AI to improve the way they write, edit and adapt content, while keeping their texts natural, clear and human.
The course can be tailored to your team’s knowledge level (from beginner to advanced), focus on specific AI tools or exclude those restricted by your organisation and can also be combined with other sessions, such as our AI for communicators course.