How to build a strong, credible and influential presence on LinkedIn
With LinkedIn increasingly prioritising personal voices over corporate accounts, organisations that fail to position their employees as thought leaders on the platform risk losing a key communication channel.
In this hands-on training, you’ll learn how to build your presence on LinkedIn, create content that adds value to your audience and align it with both personal and organisational goals. Drawing on real examples and proven techniques, you’ll learn how to optimise your profile, identify your thought leadership niche and grow your visibility on LinkedIn.
What you’ll learn
In this course, you’ll learn how to position yourself as a thought leader on LinkedIn and craft content that resonates
In this interactive workshop, you’ll discover how to build a trusted voice on LinkedIn and develop a content strategy that balances organisational, personal and audience priorities.
You’ll explore the differences between corporate and personal pages and how they can complement each other to make more impact. You’ll also gain a broader understanding of how the algorithm works and how to craft content that builds trust and influence over time.
Programme
What’s included
- → 100% hands-on training with real case scenarios and exercises
- → Led by experienced trainers with strong social media expertise
- → Flexible scheduling and location to fit your team’s availability
- → Delivered in-person or online. Whichever suits you
- → Course handouts
Potential add-ons
- + Use of our beautiful Brussels training facilities
- + Follow-up sessions
- + Personal LinkedIn profile and content audits
- + Content production and strategic advice for LinkedIn
- + Attendance certificates
Is this course for you?
If you’ve ever wondered what it actually takes to stand out on LinkedIn, this course is for you.
This training is ideal for professionals, teams and organisations seeking to build or refine their thought leadership presence on LinkedIn. It can be tailored for EU institutions, NGOs, corporates, associations and individual experts across sectors.
Depending on your needs, the workshop can focus more on content strategy, writing, profile optimisation, employee advocacy, or include advanced features such as LinkedIn ads.
Want to establish yourself as a thought leader on LinkedIn?