AI for Communicators

AI for Communicators

How to use AI to work smarter and communicate more effectively

Artificial intelligence (AI) is rapidly changing how we work and communicate. But knowing how to navigate these tools and refine their outputs can be make-or-break for working faster, producing sharper content and communicating more effectively.

What you’ll learn

In this training, you’ll learn how AI works, explore handy tools for communication and public affairs, master prompting techniques that deliver strong outputs and learn how to improve them. Skip the off-the-shelf AI courses. With us, you’ll dive straight into the tools that matter most for you and your team.

 

Programme

Kickstarting AI

  • Understanding how AI works and the different types of tools out there
  • Discovering how AI can support communication, policy and public affairs work
  • Checking out real examples and cases of AI in action

AI applications for communication

  • Understanding how AI can support communication work
  • Exploring AI applications for research, trend forecasting, social listening, content ideation, campaign performance, crisis management, media monitoring, data analysis and reporting

Starting with research

  • Mastering AI research tools such as Perplexity.ai, Gemini Deep Research, Copilot Researcher and ChatGPT Deep Research
  • Structuring recurring research and monitoring tasks
  • Using AI to conduct market studies, competitive analysis, sentiment analysis and trend forecasting

Prompting and refining outputs

  • Crafting prompts that deliver high-quality outputs
  • Tweaking AI outputs effectively

Adopting AI in your team

  • Integrating AI tools into existing workflows seamlessly
  • Best practices for using AI safely and effectively

What’s included

  • →  Fully hands-on training using AI tools from the start
  • →  Practical exercises and case scenarios tailored to your company
  • →  Led by experienced trainers
  • →  Flexible scheduling and location to fit your team’s availability
  • →  Delivered in-person or online. Whichever suits you
  • →  Course handouts

Potential add-ons

  • +  Use of our Brussels training facilities
  • +  Follow-up sessions
  • +  One-to-one coaching
  • +  AI workflows auditing and consulting support
  • +  Library of ready-to-use prompts
  • +  Certificates

 

Is this course for you?

This course is designed for professionals looking to get the most from AI in their everyday work.

It is particularly relevant for professionals in communication, policy and public affairs who want to get started with AI in their daily work or take its use to the next level.

This workshop can be tailored to your team’s knowledge level (from beginner to advanced), focus on specific AI tools or exclude those restricted by your organisation. It can also be combined with other sessions, such as our Writing with AI course.

Want to get started with AI?


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