Writing for the Web

Writing for the Web

How to write website copy that’s easy to read, find and share

Writing for the web is fundamentally different than for print. Why? Because web copy is scanned quickly, not read leisurely. Users are impatiently searching for information and are easily distracted by all the rich content online. So how can you write texts that stand out?

Goal

In this workshop we’ll show you how to make your copy readable, actionable, findable and shareable. You’ll learn the essentials of how to write great website copy for your business or organisation and how to structure your information for more web traffic and clicks. By the end of the course, you’ll be better equipped to connect with your target audience with relevant, web-tailored content.

Programme

  • Introduction to web writing
  • Why plain English is best
  • The three ‘C’s’ of web writing – clear, crisp and conversational
  • How people read your content – and what this means for your writing
  • Practical tips to make your copy scannable
  • Writing killer headlines
  • How to structure longer content
  • SEO: What it is, and why it matters

Tip – Want to blog like a pro or craft perfect tweets? Check out our Blogging for Beginners and Mastering Social Media courses.

Trainer

Born and raised in New York, Meg Stringer is shaking up the Brussels bubble by adding her signature style to websites for everyone from bureaucrats to beer brewers. She has spearheaded communication campaigns on health and human rights issues on both sides of the Atlantic and written website content for European NGOs, companies and public affairs agencies.

 

What our participants say

"Great Session. Informative, great tips, dynamic trainer. Practical advice and hands on exercises."Daniela McFarren, Fire Safe Europe

 

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