News

Ask ten people what thought leadership is and you will get ten answers. Many assume it belongs only to big consultancies with research budgets to match. The term has been stretched so far that it can feel like it means everything and nothing.

We break down the five key insights from the Reuters Institute report - and what they mean for organisations trying to reach younger audiences.

George Orwell offers a series of writing tips that have become so well-known that 80 years later many British journalists can quote them by heart.

We break down the five key insights from the Reuters Institute report - and what they mean for organisations trying to reach younger audiences.

We recently hosted a masterclass on ‘How to Tell Stories That Stick, bringing together communication professionals from across Brussels for an evening focused on practical storytelling techniques.

In a policy environment defined by complexity, competing narratives and shrinking attention spans, one trend is becoming impossible to ignore: storytelling is emerging as the most powerful tool for shaping influence in 2026.  

Understanding what’s worth measuring - and what’s worth skipping - when it comes to your social media efforts.

Newsletters have become an excellent way to build communities and share content outside of the confines of social media. Here are my five tips for getting more eyeballs on your newsletter content.

What exactly should you do (and not do) when it comes to communicating clearly? Check out our infographic on the ten commandments for clear communication.

Brussels needs its own set of emojis to cut through all the EU jargon. Here are our suggestions for relatable EU emojis.

The European Union shouldn’t dismiss the new social network as just child’s play. Here are three reasons why the European Union should start TikToking.

How to grow your audience on social media’s most visual platform.

Here are our three insights on how to structure a speech that will stick in your audience's mind.

We asked some of our speechwriting and public speaking coaches to share their favourite speeches.

Here are our six top tips on crafting op-eds that convince and connect.

With European elections around the corner, Brexit still up in the air and populism spreading like wildfire in mainstream politics, the EU has hit an inflection point. So how can we reach young people in an authentic way?

In the past decade, tens of thousands of reporters have lost their jobs. This may be bad news for journalism, but it’s good news for many other professions, which will benefit from the wealth of skills and experience reporters bring to the workplace.

The problem most people have talking to journalists is not one of delivery, but of content. Even when you’re sure what your main messages are, never do an interview without evidence to back up your key points.

Organisations can greatly benefit from working with an influencer in their respective space. It’s not necessarily for everyone, of course, but there are certainly opportunities out there for organisations that work outside of the direct-to-consumer landscape. Let's explore.

Speakers Amadeu Altafaj and Jo Sullivan explain how to ‘Keep Calm and Carry On’ during - and beyond - a crisis.

A few tips on how to craft a cracking quote, and learn how to write sticky soundbites.

Nothing is too complex to write clearly about if you follow these tried and tested rules.

Reading CVs and cover letters is like smoking cigarettes – one or two won’t harm you but constant exposure will.