Ali Colwell

Ali Colwell

Ali Colwell
Ali Colwell
September 20, 2021

Why it’s time to get serious about TikTok

News

6 tips for using TikTok to grow your digital audience


TikTok continues to be one of the most-used social media apps on the planet, especially by young people.

And while some people may shrug it off as a fad, it’s becoming increasingly clear that TikTok is here to stay – for now, at least.

Does this mean everyone needs to drop what they’re doing and start an account right this second? Not necessarily. But TikTok offers so many useful features that it seems crazy to dismiss it altogether.

With that said, let’s explore some of the ways you can use the platform to grow your digital audience. Read More

Ali Colwell
Ali Colwell
July 13, 2021

Measuring up: 6 metrics you should be tracking on social media

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Understanding what’s worth measuring – and what’s worth skipping – when it comes to your social media efforts

 

If you’re someone who tends to shy away from numbers, social media analytics can seem daunting at first.

There are so many things that can be measured, especially when looking across different platforms – so how can you tell what’s worth your time and what isn’t? Read More

Ali Colwell
Ali Colwell
May 26, 2021

5 tips for getting more newsletter subscribers

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Newsletters have become an excellent way to build communities and share content outside of the confines of social media. It seems as though you can subscribe to newsletters on just about any topic these days. 

The Brussels Times has a delightful, conversational lunchtime digest, Belgium in Brief; Tom Moylan offers thematic stories, ideas and skills in Speaking Moylanguage; and who can get through a day in the EU Bubble without at least taking a peek at Politico’s Brussels Bible Playbook?

But if you’re looking to create your own newsletter, or simply continue to grow your audience base, how do you get started? Read More

Ali Colwell
Ali Colwell
December 9, 2019

The Roaring Twenties: A New Decade of Social Media

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This past decade, we have witnessed firsthand what social media is truly capable of – the good, the bad and the incredibly ugly – and it’s been a wild ride from start to finish. 

The second decade of the 21st century was the first in which social media became intricately woven into our everyday lives. So, with a new decade upon us, where do we go from here?

Read More

Ali Colwell
Ali Colwell
October 16, 2019

In Social Media We (Don’t) Trust

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In a post-Cambridge Analytica world, can we still rely on Facebook and friends?

Loss of trust is a powerful thing. Once it’s gone, it’s nearly impossible to get back. Yet, the last few years have shown that social media platforms don’t prioritise users’ trust at all.

Social media, once a place to share life updates and cute animal videos, has become something more insidious, more toxic than any of us could have imagined. 

Read More

Ali Colwell
Ali Colwell
September 19, 2019

Writing to Persuade

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New courses on how to write speeches and op-eds

Writing with impact has never been more important, so don’t get left behind. Discover how to write sticky speeches and punchy op-eds that convince and connect.

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Ali Colwell
Ali Colwell
May 2, 2019

Four ways European politicians can connect better with young people

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The future of Europe is at stake.

With European elections around the corner, Brexit still up in the air and populism spreading like wildfire in mainstream politics, the EU has hit an inflection point.

Unfortunately, voter turnout rates don’t reflect the severity of the situation.

And while young people statistically have the most confidence in the EU, they have the lowest voter turnout of any age group – why is this?

Read More