How to communicate quickly, clearly and confidently during a crisis.
All organisations face crises from time to time, yet few are adequately prepared for them. This jeopardises your reputation, which can take years to build and just minutes to lose.
This workshop provides a practical approach to ensure your team is ready to respond calmly, confidently, and credibly to any crisis — minimising damage and protecting your organisation’s reputation. Want to know how to handle a crisis with confidence?
What you'll learn
In this workshop we’ll help you draft a tailor-made crisis communication plan.
This will ensure you’re ready for any crisis that hits your organisation. Or if you already have such a plan, we’ll review it line-by-line and suggest ways it can be improved.
Through a series of interactive exercises and role-plays, we’ll practice realistic crisis scenarios to test decision-making and message control and train you and your team members to handle the most stressful situations effectively.
Programme
Crisis Communication
1
Preparing for a crisis
- Understanding risk: what could go wrong, and how to plan for it
- Drafting a plan on how to deal with a crisis calmly and confidently
2
Establishing the process
- Setting up a crisis response team
- Making sure everyone knows who does what, when and how
- Establishing a decision-making framework for timely responses
3
Laying out the key principles
- The golden rules to respond to crises
- Transparency vs. confidentiality
- Establishing trust and using the right tone
4
Assembling the crisis team
- Identifying your spokespeople
- Coordinating with other departments and senior leadership
- Knowing which key allies to work with
5
Communicating within your organisation
- Communicating with employees consistently and empathetically
- Agreeing key messages, briefing spokespeople, drafting FAQs
- Preventing misinformation
6
Navigating external communication
- Monitoring the media and online reactions
- Handling media inquiries
- Working with other stakeholders
What's included?
- 100% practical training featuring real case scenarios and exercises
- Tailored to your needs, with no off-the shelf-slide decks
- Delivered in-person or online - whichever suits you
- Delivered by experienced trainers with real-world crisis expertise
- Workshops whenever you want, wherever you are
- Flexible duration: One day, multiple days? You decide
- Course handouts and supporting materials
Potential add-ons:
- Use of our training facilities
- Follow-up sessions
- Attendance certificates
- Consulting support
Is this course for you?
This course is designed for anyone who may need to communicate under pressure.
It can be adapted to all levels of experience depending on your organisation’s needs.
Whether you’re a communications professional, media spokesperson, senior leader or part of other key teams like legal, HR, or operations, this course will equip you with the skills to handle a crisis confidently.
Meet our trainers
Our experienced trainers bring decades of practical insights and hands-on crisis communication expertise.
For this course, your trainer will be Jo Sullivan, Brandon Mitchener or Solenn Honorine, all seasoned professionals in the field.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you gain actionable skills to confidently manage any crisis.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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We're here to help — get in touch
Is your organisation crisis-ready?
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